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Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research
Analysts at Ken Research in their latest publication believe that rising E-commerce sector, new advertising technologies, growth of start-ups and supportive government policies are going to drive the Taiwan online market space in the future. The market is expected to register a double digit positive CAGR of 17% in terms of advertisement expenditure during the forecast period of 2018–2023E.
The report covers online advertising spent, market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, Entertainment & Media, BFSI, automotive, E-commerce/Retail, Healthcare and others), by models (Cost per Mile, Cost per Click and Cost per Action). The report also covers emerging growth drivers and trends, issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Omnicom, IPG Medibrands, Publicis, Dentsu, Group M and others. The report also explores the digital customer profile in Malaysia , future outlook & projections along with analyst recommendation & macroeconomic variables highlighting the major opportunities & cautions to the reader.
The report covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, entertainment & media, banking, automotive, retail, healthcare and others), by models (cost per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Carbon Interactive, Happy Marketer, First Page Pte ltd, Hashmeta Pte ltd, Media One, Clickr Media, One9ninety Pte Ltd, Construct Digital, Disruptive Digital and others.
The report also explores the digital customer profile in Singapore , future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.
The report provides information on overview of the online advertising market in Vietnam , Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam . The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market.
The report provides a comprehensive analysis of digital advertising market in Indonesia . The report covers market size, segmentation on the basis of medium, type, sectors and pricing model of online advertising. The report also covers market in different aspects such as developing trends in the market, market share of major advertising platform and company profiles for major online advertising agencies and publishers in Indonesia online advertising market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.
The report provides a comprehensive analysis of Russian Online Advertising market including market introduction, market ecosystem, value chain, market size and market segmentation. The report also covers emerging growth drivers and trends; issues and challenges; decision making parameters; competitive landscape of major players, future industry analysis, upcoming business models, government regulations and analyst recommendations. The report concludes with future market projection and analyst recommendations highlighting the major opportunities and cautions
Russia online advertisement market is currently placed in growth stage with strong possibility for further development at a faster pace with positive trends expected in the industry. Moreover, the market has witnessed a strong growth in the past six years owing to growth in the number of internet and mobile users, rising trends of social media use, growth in e-commerce market, surge in programmatic advertisements, new metrics development, growth in Smartphone market, and launch of various innovative products by various publishers. The online advertising expenditure witnessed by online advertising market in Russia registered a positive double digit CAGR of around 20.7% during the period 2012-2018.
The report covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman , future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader
Ankur Gupta , Head Marketing
Ken Research Private Limited
Ankur@kenresearch.com
+91-9015378249
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