Salute e Benessere
KT&G Establishes Eurasian Production Hub in Kazakhstan
In October 2023 , KT&G held a groundbreaking ceremony for the new plant in Almaty, Kazakhstan , and began building a "hybrid production base" for overseas sales on a site of about 200,000 square meters. When the plant is completed in 2025, Kazakhstan will become a production hub for supplying products to Europe , the CIS, and the rest of Eurasia.
Earlier, in early 2023, KT&G established a sales and manufacturing subsidiary in Kazakhstan to grow its business in Eurasia and has been focusing on establishing a local business foundation. Currently, the company employs more than 150 locally recruited employees, and the completion of the plant is expected to create additional local employment as it establishes a complete local value chain from production to marketing and sales.
The establishment of KT&G's new factory in Kazakhstan is part of a growth investment aimed at achieving the company's vision of becoming a 'Global Top-tier' player. KT&G has announced its goal to increase the proportion of sales from overseas business to more than 50% of its total revenue by 2027 through future growth investments, and to become a global top tier company by strengthening its intrinsic competitiveness centered on overseas business.
KT&G's efforts to expand its global business are already visible. As of the third quarter, KT&G's overseas cigarette sales amounted to 163.2 million pieces, the largest sales volume of the company for the second consecutive quarter. KT&G's representative product is the Superslim brand ESSE.
KT&G is the No. 1 e-cigarette, Next Generation Products(NGP), health functional foods, and Combustible Cigarettes business in South Korea , and is also a global company with 5,184 employees and 717 brands in 143 countries around the world, including Kazakhstan , as of the end of 2023. The company is focusing on achieving its core KPI of "50% of sales from overseas business" by 2027, and Kazakhstan , its Eurasian production base, is expected to be a cornerstone in achieving this goal.
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