VARTA's New Portfolio Simplifies Battery Selection

Recognising the need for various battery requirements resulting from the growing complexity of vehicles, VARTA has introduced a clear, technology-driven portfolio structure featuring a new striking colour-coded labelling approach.

Theres Gosztonyi, Vice President Aftermarket EMEA at Clarios, emphasised the significance of these improvements: "With this new portfolio, we are simplifying the battery selection – and setting a new benchmark in the aftermarket. Now, our customers can navigate the product range more easily, making the best decision to enhance vehicle performance and to increase reliability."

Cutting-Edge Battery Technology for Modern Vehicles

VARTA introduces new Advanced Battery types to meet evolving vehicle demands. The new EFB H9 and AGM H3 batteries offer higher energy efficiency, extended cycle life, and optimised performance for modern vehicles.

For heavy-duty applications, the VARTA ProMotive range has been enhanced with the EFB A-Type, specifically designed to support modern low-voltage systems in today's trucks and commercial vehicles. Following the same design approach, the new AGM B-Type will further optimise performance and reliability, with its go-to-market planned for autumn 2025.

With the rise of digital and off-road lifestyles, VARTA is launching a premium Li-Ion Leisure range in late 2025 for motorhomes, caravans, and marine applications. It provides twice the usable energy of lead-acid batteries, over 3,000 cycles, a 45% lighter design, and smart connectivity via Bluetooth and CAN bus. The VARTA Li-Ion Battery Check-App will offer real-time insights into battery health, charge status, and usage.

Bernadette Gatzemeier, Senior Product Manager at Clarios, added: "The new portfolio is a direct response to the changing demands of the industry. With a clear, structured lineup and cutting-edge technology, we ensure that our batteries not only meet today's requirements but are also ready for the future."

Supporting Wholesalers, Workshops, and Fleets

Beyond the new product portfolio, VARTA continues to support its partners with dedicated services for the automotive sector. Motor factors and workshops benefit from a streamlined in-store experience and clear customer guidance. They can rely on the VARTA Battery Finder for precise battery selection and professional training to stay up-to-date with the latest technologies. Fleet operators have access to the VARTA Fleet Program for expert support and tailored purchasing, while the Total Cost of Ownership (TCO) calculator helps optimise investments by analysing battery performance and cost efficiency.

With the new portfolio, VARTA reinforces its commitment to making battery selection effortless while delivering market-leading performance. From workshops to fleet managers, retailers, and adventure-seekers, the new portfolio ensures that finding the right battery has never been easier.

Visit www.varta-automotive.com for more details

About Clarios

Clarios is the global leader in advanced, low-voltage battery technologies for mobility. Our batteries and smart solutions power nearly every type of vehicle and are found in 1 of 3 cars on the road today. With c.18,000 employees in over 100 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous sustainability focus – advancing best-in-class sustainability practices and advocating for them across our industry. We work to ensure 100% of our products sold are recyclable, and we recycle 8,000 batteries an hour in our network. Clarios is a Brookfield portfolio company.

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