Arte e Cultura
WE-Women for Expo Ambassador Yelena Baturina Contributes to the Restoration of Milan's Botanical Garden
In a crowded press conference held at the Braidense Library inside the historic Brera Academy of Fine Arts,
The garden is the special setting chosen by the Foundation to present its , a research on the relation between crafts in the perfume industry and design which is - the scheme linking the major events in the city during the Universal Exposition.
highlighted the exhibition as
Politecnico di Milano will design the , a large sitting object situated in the Western zone of the garden from which the public will be able to contemplate the new wood area; the construction will start in autumn 2015 and will trace the third unbuilt pool described in the original plan of Orto Botanico dating back to the 18 century.
underlined
a role she shares with distinguished female leaders, including Nobel Peace Prize winners Shirin Ebadi and Jody Williams , female business executives and writers. A unique platform for women to discuss nutrition, sustainability and empowerment, the program was developed in collaboration with the Ministry of Foreign Affairs and International Cooperation in accordance with Arnoldo and Alberto Mondadori Foundation.
Mrs Baturina says.
A successful businesswoman and a hands-on visionary, investing in projects that prioritize people and their ideas, started her career specializing in investment and construction, driving sustainability through Green Building and energy-saving technologies. In addition to the development of real estate commercial projects, Mrs Baturina supported and promoted a number of social programs, philanthropic, cultural and sports events of national and international importance.
Mrs Baturina's interest and commitment to innovation are attributed to both her business experience and her long-cherished belief in the transformational power of design. The BE OPEN Foundation is a way for her to look at design in its broadest sense: as a power able to improve the life of all mankind.
BE OPEN Foundation
Communication & Press Office
Giovanni Sgrignuoli
press@beopenfuture.com
mobile: +49-1578-4933401 / +39-328-9686390
Ketchum
Marzia Ongaretti
marzia.ongaretti@ketchum.com
+39-02-624119-15 / +39-335-6470291
Silvia Badanai
silvia.badanai@ketchum.com
+39-02-624119-48