Canton Fair 2022: Intelligent Manufacturing Drives China's Pioneering Shoe Industry

With the deepening of China's Smart Manufacturing Strategy, Canton Fair has actively motivated exhibitors to keep innovating. In recent years, more and more shoe exhibitors have benefited from independent innovation and gradually shaken off the labels of "original equipment manufacturer"(OEM), switching to high-end intelligent manufacturing and overseas brand expansion.

Among China's brands, represented by ANTA, Li-Ning, and Xtep, some made breakthroughs in materials and processes to expand from the sports and leisure shoe market to professional sports such as marathon, weightlifting and boxing. Some brands actively embrace the digital innovation trend, promote the integration of the shoe manufacturing industry with the internet, big data, robots and standardization, and introduce high-end intelligent assembly lines to control manufacturing costs and enhance efficiency.

According to statistics from the Ministry of Commerce, in 2021, China's exports of shoes and boots reached USD47.9 billion, up 35% YoY, with export prices retaining an uptrend, by 15%. The shoe manufacturing industry and supply chains showed strong momentum, helping stabilize foreign trade.

Alan Liu, Deputy Director General of the Foreign Affairs Office of the Canton Fair noted, "At the 131^st Canton Fair, we will help companies expand new channels, promote domestic-international dual circulation and enable comfortable China-branded shoes to make their journey around the globe."

Visit https://www.cantonfair.org.cn/en-US/register/index#/foreign-email for more opportunities.