Editoria e Media
VIRTUE WORLDWIDE LAUNCHES PIGEON AN ACCELERATOR FOR BRANDS TO GROW IN THE GLOBAL CULTURE ECONOMY
NEW YORK , June 11, 2024 /PRNewswire/ -- , the leading culture-first creative agency, today announced the launch of PIGEON, an accelerator and strategic consultancy for businesses looking to capture and create value in the culture economy.
The accelerator will operate as part of VIRTUE Worldwide and is fronted by Amy Davies , Global VP of Foresight, and Jamison Duffield , Global Group Strategy Director.
PIGEON is underpinned by a proprietary operating system. This AI-driven, big-data engine is trained to identify interrelated cultural territories that can drive new growth for brands. The engine is able to compare cultural influence between competitors, identify tastemakers and trending cultural nodes over time.
Ultimately, this gives brands a first-mover advantage to occupy cultural spaces before competitors are even aware of them.
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PIGEON allows clients to act quickly by consulting across a four-stage sprint accelerator:
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PIGEON enables brands to find new high-growth audiences by understanding the links between cultural phenomena and their current audiences. This process surfaces adjacent communities which brands have a genuine right to engage with.
PIGEON has now been scaled up and rolled out globally.
PIGEON is a cultural accelerator powered by a proprietary operating system (OS) for businesses looking to capture and create value in the culture economy.
Virtue Worldwide is the agency that powers culture. Its mission is to help brands do the same. As a creative agency that operates from inside an award winning media and entertainment company, Virtue Worldwide has a unique vantage point: inside culture.
Virtue Worldwide works as a cultural exchange, it helps brands find their communities in the world, enabling them to interact with their audiences rather than be skipped, scrolled, drowned out or ignored. In return, brands gain cultural capital.
Counting Diageo and poppi among its clients, multi award-winning Virtue Worldwide is a global, full service strategic and creative agency with the courage to let culture lead. Let VIRTUE Be Thy Guide.
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