Sinch Shares Key 2024 Black Friday and Cyber Monday Highlights

Sinch is uniquely qualified to analyze, enable and support the holiday rush, with thousands of brands relying on its solutions to deliver holiday campaigns and business-critical messages. Earlier this year, Sinch surveyed 1,200 consumers about their Black Friday communication preferences. The findings revealed a clear demand for personalized, omnichannel engagement from their favorite brands. Sinch analyzed billions of messages sent through its Customer Communications Cloud during Black Friday and Cyber Week to determine how brands measured up to shopper demands.

Key Highlights

Sinch's multi-channel capabilities supported businesses through a dynamic mix of communication channels:     

Sean O'Neal, Chief Product Officer at Sinch, commented, "This year's Black Friday and Cyber Monday shopping events underscored the vital role of timely, reliable, and high-throughput communication in delivering exceptional digital customer experiences. Sinch's Customer Communications Cloud, backed by enterprise-grade infrastructure, and robust suite of messaging, email, and voice solutions, ensured seamless message delivery with zero downtime. This enabled brands to exceed consumer expectations and perform at their best during the year's busiest and most high-stakes shopping days of the year."

Brands leveraging Sinch's omnichannel communication strategies are meeting consumer expectations and standing out in an increasingly crowded holiday market. By scaling communication seamlessly across SMS, RCS, and WhatsApp, businesses maximize engagement, build trust, and drive satisfaction.

As a global leader in digital customer communication solutions, Sinch continues to innovate and enable businesses to deliver exceptional customer experiences during critical shopping periods and beyond. For more information, visit www.sinch.com.  

For more information, please contact: 
Janet Lennon 
Director of Global PR & Communications 
[email protected]  

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