Arte e Cultura
Belstaff SS16 Menswear Collection 'Desert Explorers'
(Photo: http://photos.prnewswire.com/prnh/20150614/748777-a )
(Photo: http://photos.prnewswire.com/prnh/20150614/748777-b )
(Photo: http://photos.prnewswire.com/prnh/20150614/748777-c )
In keeping with Belstaff's history as supplier to the British forces, a strong military influence pervades the collection, with more than a nod to the Desert Rats. This is interwoven with other references from Belstaff's archive and heritage, such as explorers old and new who have worn the brand; namely Lawrence of Arabia in the 1930s, to those of the present day such as Levison Wood (Walking the Nile) with whom Belstaff has worked on a customised explorer jacket for SS16.
Frederik Dyhr , VP Men's Design:
Gavin Haig , CEO explains:
For the presentation, Belstaff has taken over Old Billingsgate Market, an impressive landmark on London's iconic river Thames with a terrace overlooking Tower Bridge to the left, the Shard in front, and London Bridge to the right, in a reaffirmation of the Britishness of the brand, now back on home turf.
Referencing Belstaff's motoring and military heritage, a desert jeep, bike and army tent set the scene, with catering by Momo's, London's original North African eatery. Guests were then transported into the desert where the collection was revealed on models.
Actor Jack Fox - the latest talent to emerge from the Fox acting dynasty - was special guest. His recent film 'Theeb', about a perilous desert journey, has just been released, and he is about to start a West End run alongside his father James, in new play 'Dear Lupin'.
http://www.gettyimages.co.uk
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff's rich history and archives.
Belstaff is headquartered in London and showrooms reside there (just opened in May 2015 ) and in New York , Milan and Munich .
Belstaff is currently sold through its flagship on New Bond Street, and five freestanding boutiques in Europe and the United States , through select wholesale distribution worldwide and on http://www.belstaff.com
natalia.cassel@belstaff.com holly.robinson@belstaff.com