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Celebrate the 30th Birthday of Casio G-Shock at The Watch Hut

The G-Shock brand is famed for its durability and strength; it was the brain child of engineer Kikuo Ibe, who wanted to 'create a watch that didn't break, even when dropped'. It was 1981, and Kikuo and his team of just three members began to design their product indestructible. In doing so they decided to adhere to a triple 10 concept, which was pretty simple really: a 10-year battery life, a 10-metre dropping shock resistance and a 10-bar water resistance, the perfect recipe for project indestructible.
LONDON, (informazione.it - comunicati stampa - moda)

The G-Shock brand is famed for its durability and strength; it was the brain child of engineer Kikuo Ibe , who wanted to 'create a watch that didn't break, even when dropped'. It was 1981, and Kikuo and his team of just three members began to design their product indestructible. In doing so they decided to adhere to a triple 10 concept, which was pretty simple really: a 10-year battery life, a 10-metre dropping shock resistance and a 10-bar water resistance, the perfect recipe for project indestructible.

It was a further two years until the first G-Shock was ready to launch in 1983. The DW5000 was launched and thus the G-Shock brand was born. To this day the G-Shock recipe remains as strong as ever and continues to wow watch fanatics the world over with their inventive, forward thinking. The G-Shock is a reliable watch, a watch that embodies touch, fighting spirit, and in the year of its 30 birthday, G-Shock prepares to keep that passion for invincibility burning with a beautiful, brand new 30 anniversary watch.

This limited edition beauty launched today at The Watch Hut. This outstanding 30 anniversary GW-A1030A-1AER boasts a long list of luxurious gadgets; they include:

This striking watch boasts a bold, black rubber strap and stylish resin case, in keeping with the brand's tough, indestructible image. Not just content with being the ultimate tough gut, this watch is also the perfect stylish accessory, with its gold tone detailing along to dial and bezel, which not only looks brilliant, but also adds to the overall luxurious look and feel of the watch.

Retailing at £500.00 this limited edition watch is available to purchase from The Watch Hut, the UK's largest watch website. The Watch Hut is an authorised retailer for G-Shock and Casio watches, alongside 90 other popular brands.

Contact:

Steph Payne , spayne@thewatchhut.co.uk, +44(0)1384-721-554

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