Hawes & Curtis Unveils Rebrand in Time for AW17 Campaign Launch

     (Photo: http://mma.prnewswire.com/media/547136/HW_AW17_Collection.jpg )

     (Photo: http://mma.prnewswire.com/media/547137/HW_AW17_Menswear_Collection.jpg )

     (Photo: http://mma.prnewswire.com/media/547138/HW_AW17_Womenswear_Collection.jpg )

The Autumn/Winter 2017 campaign draws on the notion that style is eternal whereas fashions may change from decade to decade. Since Hawes & Curtis was founded in 1913, the Jermyn Street shirtmaker has designed timeless tailoring that transcends trends.

The new collection is a fresh take on Hawes & Curtis' iconic styles. Simple, timeless and beautifully crafted designs are combined with cool sophistication to create classic essentials for today.

With a premium, atmospheric look for Autumn/Winter 2017, the new campaign kicks off with a streamlined website which has been redesigned with the customer in mind. Inspired by Hawes & Curtis' original crest, the logo has also been sensitively updated with modern typography whilst still nodding to the brand's heritage.

Touker Suleyman Hawes & Curtis CEO said: "The relaunch celebrates the rich heritage and bright future of Hawes & Curtis. The new identity marks an exciting time for the brand."

The Autumn/Winter 2017 campaign and rebrand launched on the 17 August.

Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis , the brand continues to deliver the promise of exceptional quality, innovation and outstanding value.

Hawes & Curtis opened its first store in the Piccadilly Arcade and has had many distinguished clients through its doors, including the Duke of Windsor , Lord Mountbatten and Fred Astaire .

As a result of Hawes & Curtis' commitment to impeccable service and product excellence, the brand has been awarded four Royal Warrants. Hawes & Curtis operates more than 20 stores in the UK and a store in Germany . The flagship store remains on London's Jermyn Street, famous for its resident shirtmakers.

For press enquiries:

Amelia Williams at awilliams@hawesandcurtis.com +44(0)207-298-2707

Visit our media centre: http://www.hawesandcurtis.co.uk/media-centre