Athleisure Market to Reach $3.2 Billion, Globally, by 2032 at 5.2% CAGR: Allied Market Research

Athleisure' has become a buzz word for the fashion industry. Customers who are fashion-conscious, active, fitness lovers, and those searching for comfortable, utilitarian clothing for everyday activities have all found a place in the athleisure sector.

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Prime determinants of growth

The global athleisure market is driven by rise in number of millennials, increase in participation of consumers in physical fitness activities, and rise in health and wellness trend among the target customers. However, growing competition, saturation of trendy designs, and shifting consumer preferences pose restraints for the athleisure market's sustained growth. Expanding health-conscious consumer base seeks stylish, comfortable athleisure wear for everyday use. A lucrative opportunity for brands to innovate and cater to this growing demand."

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The female segment to maintain its leadership status throughout the forecast period

Based on gender, the female segment held the highest market share in 2022, accounting for around two-thirds of the global athleisure market revenue, and is estimated to maintain its leadership status throughout the forecast period. Female dominance in athleisure market due to rising fitness awareness, fashion-forward trends, and versatile appeal, driving demand for stylish, functional activewear. The male segment is the fastest-growing segment and is projected to manifest the highest CAGR of 5.5% from 2023 to 2032. Men increasingly prioritize fitness and comfort in their daily lives, fueling the rapid growth of the athleisure market as they seek versatile, stylish activewear options.

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The sneakers segment to maintain its lead position throughout the forecast period

Based on product type, the sneakers segment held the highest market share in 2022 and is estimated to maintain its leadership status throughout the forecast period. Sneakers combine fashion and function, offering versatility, comfort, and a lifestyle statement. They're the ultimate athleisure choice, driving their dominance in the market. The others segment is the fastest-growing segment and is projected to manifest the highest CAGR of 6.3% from 2023 to 2032. Tanks, exercise bras, and moisture-wicking socks are essential for comfort, performance, and style, driving the fastest-growing segment in the athleisure market as active lifestyles surge.

The offline segment to maintain its lead position throughout the forecast period

Based on distribution channel, the offline segment held the highest market share in 2022, accounting for nearly two-thirds of the global athleisure market revenue, and is estimated to maintain its leadership status throughout the forecast period. Offline sales dominate athleisure due to tactile experience, personalized assistance, and instant gratification, fostering consumer trust and brand loyalty in a competitive market. However, online channel is also the fastest-growing segment and is projected to manifest the highest CAGR of 6.0% from 2023 to 2032. The convenience, variety, and accessibility of online shopping are fueling rapid growth in the athleisure market, attracting tech-savvy consumers seeking seamless purchasing experiences.

Europe to maintain its dominance by 2032

The Europe region held the highest market share in 2022, accounting for nearly two-fifths of the global athleisure market revenue, and is estimated to maintain its leadership status throughout the forecast period. Europe's athleisure market dominance is driven by fashion-forward culture, fitness trends, and a growing preference for versatile, comfortable clothing, fostering innovation and strong consumer demand. However, the Asia-Pacific region is projected to manifest the highest CAGR of 6.3% from 2023 to 2032. Asia-Pacific's rapid urbanization, fitness trends, and rising disposable incomes drive the fastest-growing athleisure market. High demand for stylish, versatile activewear fuels its expansion.

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Leading Market Players:

The report provides a detailed analysis of these key players in the global athleisure market. These players have adopted different strategies such as new product launches, business expansion, partnerships, mergers, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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