Arte e Cultura
ZEE Forays Into Theatre With Over 100 Productions - Launches 'Zee Theatre'
is all set to become the first Indian media and entertainment company to foray into theatre production with the launch of . This new content vertical will partner with renowned playwrights and theatre stalwarts to produce over 100 plays over the next 3 years. The initiative will make theatrical content available on multiple platforms (online, on-air, on-ground, in-transit) for audiences to consume at their convenience.
(Photo: http://photos.prnewswire.com/prnh/20151130/291672 )
(Photo: http://photos.prnewswire.com/prnh/20151130/291673 )
Commenting on the launch, said, "
further added.
Zee Theatre will bring together works of some of the most acknowledged and renowned playwrights like Mohan Rakesh , Jaywant Dalvi , Vijay Tendulkar , Surendra Verma , Mahesh Dattani , Ranjit Kapoor , Shafaat Khan and many others from Hindi, Marathi, Gujarati, Bengali and English theatre.
Stalwarts such as Ranjit Kapoor , Mahesh Dattani , Usha Ganguli , Vijay Kenkre , Dr. Vijaya Mehta , Atul Kumar , Ishan Trivedi , Suman Mukhopadhyay , Chandrakant Kulkarni , Rajan Tamhane and many more will be bringing alive some of their best stories on this platform with plays such as amongst others.
Speaking about the initiative, said,
ZEE will leverage its ability to make theatre available across multiple platforms such as the internet, mobile, DTH, television, in-flight, screenings at multiplexes and educational institutes in addition to existing on-ground performances making theatrical content available to the widest possible audience at their convenience.
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