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At 17.9 % CAGR, Global Smart Toys Market Size & Share to Hit USD 33640.6 Million by 2028 | Smart Toys Industry Trends, Growth, Value, Analysis & Forecast Report by Zion Market Research
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Smart toys are toys that are connected to smart devices or the internet and provider better functional features. These smart toys are also equipped with technologies like artificial intelligence and the internet of things (IoT). They also use speech synthesizers and other speech related software to make the experience more interactive with kids.
Smart toys have also been highly popular in advanced schools as they have been used as learning aids for children in their developmental ages. Increasing adoption of Science, Technology, Engineering, and Mathematics in the educational curricula is also expected to favor smart toys market potential.
Increasing technological proliferation and rising disposable income of the general population are also expected to favor the smart toys market potential through 2028.
The working women population has substantially increased over the past few years and this trend is expected to prominently drive the smart toys market potential over the forecast period. This working class population will further bolster the demand for smart toys as parents seek advanced toys that they can administer to their kids in their absence. The rising popularity of smart technology is also expected to boost the smart toys market growth over the forecast period. Increasing disposable income is also projected to positively influence the smart toys market potential through 2028.
Smart toys are used for educational purposes and are also being recommended by teaching professionals, especially for the kids that are in their developmental years. Increasing adoption of smart toys in the education sector with the rising popularity of remote learning is expected to be a major trend that will favor smart toys market growth. Smart toys companies are expected to focus on this trend to boost their sale generation potential.
By Product Type, the market is divided into App-enabled Toys, Voice/Image Recognition Toys, Screen Less Toys, Toys-to-Life, Health Tracking Toys, and Others (Wearable, Puzzle Toys, etc.). The app enabled toys and voice/image recognition segments are expected to see a bright outlook over the forecast period as these segments promote remote learning and have an interactive nature which is preferred for kids of all ages.
By distribution channel, the smart toys market is segmented into Online, E-commerce Websites, Company Owned Websites, Offline, Hypermarket and Supermarkets, Specialty Stores, Other Retail Based Stores. The sales from offline stores hold a dominant market share but the demand from online channels is predicted to rise at the fastest CAGR through 2028.
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North America region leads the global smart toys market in terms of revenue and volume share and is anticipated to maintain this dominant position over the forecast period. The presence of key smart toys companies, increasing disposable income, and the presence of a busy lifestyle are expected to be the major trends influencing growth in this region over the forecast period. The United States and Canada are projected to be the most lucrative markets for smart toys through 2028 in this region. These nations have high spending potential and a high working population which makes them a lucrative market for smart toys.
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