Milkman and Coop Alleanza 3.0 Come Together for the Future of Online Grocery Retail

and enjoy, during checkout, unprecedented and total flexibility,

EasyCoop's objective is to make life easier for those who shop online. This optimization translates in a spike of customer's satisfaction and logistical, environmental and economic efficiencies.

"We strongly wanted to collaborate with Milkman because of its big focus on the customer": tells Digitail's CEO Andrea Zocchi . "Milkman has a proven track record of customization towards the end user, that makes it really "easy", the obvious choice if you want to be sure of not letting down those among our customers who want to shop online".

Antonio Perini , CEO Milkman, explains: "The union between Milkman's digital expertise and the extraordinary quality with which Coop Alleanza 3.0 takes care of its customers and products, will result in an online shopping experience that goes beyond the highest expectations, for a trend that already exponentially increases month by month. With the utmost simplicity shoppers will take control of their orders and follow them step by step. It's a brand-new way of living your online shopping".

The new service involves sending an SMS reminder a few minutes before delivery occurs, also including name and identification code of the driver. It will be active Monday to Saturday, from 8 am to 10 pm .

COOP's customers are going to be served by a fleet of vans decorated with two logos: Milkman's and EasyCoop's. The same combination will be sported on drivers' uniforms.

, where it already operates time-window deliveries for Eataly Today, Tannico, Graffitishop, Campari, Grappa Nonino, Foppa Pedretti, My Beautik and other eCommerces who decided to bet on the last-mile revolution.

(free on the AppStore and Google Play Store), Milkman's App is dedicated to those who buy online and then are never home to receive their parcels.

Milkman's name reminds us of the reliability and warmth of those milkmen of times past, who delivered fresh milk door to door, every morning. That's because .

The project has been created by Antonio Perini , co-founder of Cortilia and Viamente (acquired by Workwave) and Tommaso Baù, co-founder of itecs. Milkman has its headquarters in Milan and Verona, Italy . www.milkman.it/en/