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Japan House London Announces Design Discoveries: Towards a DESIGN MUSEUM JAPAN

Seven major Japanese creators, from filmmakers to architects and fashion designers, present their chosen national treasures, spanning 10,000 years from a variety of locations across the country. Each choice represents something from a specific prefecture, and the exhibition presents the background story of each example of design, its specific connection to the region, and in-depth perspectives from the experts who chose and researched the objects. Seven major Japanese creators, from filmmakers...
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Seven major Japanese creators, from filmmakers to architects and fashion designers, present their chosen national treasures, spanning 10,000 years from a variety of locations across the country. Each choice represents something from a specific prefecture, and the exhibition presents the background story of each example of design, its specific connection to the region, and in-depth perspectives from the experts who chose and researched the objects.

Each design is presented on a dedicated display cube, in and around which the contributors contextualise and explain the significance of their chosen design treasure. The displays include videos documenting each creator's research process, produced by NHK, Japan's Emmy Award-winning public media broadcaster.

Visitors will be invited to participate in an interactive section of the exhibition, asking them to answer the question "What does design mean to you?", contributing examples from their own cultures and daily lives. Guests are also encouraged to mark sites of interesting design they have encountered across the world on an expansive "Design Map".

Organized by NHK, Japan's only public media broadcaster, together with NHK Promotions and NHK Educational, the exhibition is part of Japan House's global touring exhibition programme. The exhibition was first shown at the National Art Center in Tokyo, followed by Japan House São Paulo in 2023 and Japan House Los Angeles in January 2024 . The version appearing at Japan House London in May 2024 will include a new global interactive map, where visitors are invited to share their own design treasures, not seen at any of the prior iterations of the exhibition.

Japan House London is a cultural destination offering guests the opportunity to experience the best and latest from Japan . Located on London's Kensington High Street , the experience is an authentic encounter with Japan , engaging and surprising even the most knowledgeable guests. Presenting the very best of Japanese art, design, gastronomy, innovation, and technology, it deepens the visitor's appreciation of all that Japan has to offer. This year, Japan House London marks five years of bringing the best of Japan to the UK and beyond. Part of a global initiative, there are two other Japan Houses, one in Los Angeles and the other in São Paulo.

CONTACT: press.office@japanhouselondon.uk

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