Industria
Lynk & Co Ignites the Latin American Market with a Spectacular Debut in Uruguay
As Lynk & Co makes its debut in Latin America , it brings with it a global new premium brand valued as "More than a Car." Leveraging global resource integration and world-class modular architectures, Lynk & Co has made significant strides in its global operations since its establishment in 2016, having already reached the milestone of over one million consumers. With a robust network of 600+ channels worldwide, Lynk & Co continues to expand its influence in the international market. The brand's racing spirit, evident in its six world champions over five years and as the only team in TCR history to secure a "triple crown," was showcased at the recent TCR World Tour in Uruguay , where Lynk & Co achieved two wins in the finals.
Lynk & Co initiates its strategic expansion into Latin America , with Uruguay as the first stop. With plans to open more showrooms and offer a diverse range of products and premium services, as well as introduce the various lifestyles led and advocated by Lynk & Co to local consumers, the brand is set to solidify its position in Uruguay and broaden its reach across the region
Launched in 2016, Lynk & Co is created for the new generation of open urbanites. Lynk & Co is not just a new car brand but a new brand in the car industry. Born global, open, and connected, the brand aims to build an open platform connecting people, cars, and the world.
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