SWAROVSKI CRYSTALLIZED™ and Zoë Kravitz Celebrate Their Collaboration at the Gramercy Park Hotel Rooftop Terrace in New York

     (Photo: http://photos.prnewswire.com/prnh/20130328/606749-a )

     (Photo: http://photos.prnewswire.com/prnh/20130328/606749-b )

The evening sparkled for Zoë with notables such as Lisa Bonet, actor Penn Badgley, designer Alexander Wang, DJ Questlove, interior designer Ryan Korban, designer Pamela Love, producer of Silver Linings Playbook Bruce Cohen, actress Natasha Lyonne, Arden Wohl, Zani Gugelmann and Kate Lanphear.

The Zoë Kravitz for SWAROVSKI CRYSTALLIZED™ 9-piece collection, inspired by Zoë's travels and affinity for tribal influences is designed with her personalized fashion sensibility accented with turquoise [her birthstone], feather and crystal detailing.

The collection launches today, March 22 2013, and will be available in SWAROVSKI CRYSTALLIZED™ stores in New York City, Vienna, Wattens, Innsbruck and London.

About SWAROVSKI CRYSTALLIZED™

Swarovski announces its innovative retail concept store, SWAROVSKI CRYSTALLIZED™, offering exquisite jewelry and accessories collections created by renowned international designers and made with SWAROVSKI ELEMENTS. Thanks to its trend expertise in the fashion and jewelry arenas, SWAROVSKI CRYSTALLIZED™ is ideally placed to curate and showcase sparkling designer collections alongside its own customizable jewelry line and an extensive range of loose SWAROVSKI ELEMENTS in a super-chic Library of Light. The inspirational stores, each of which features a SWAROVSKI CRYSTALLIZED™ café and exhibition area, are situated in London, Shanghai, New York City, and at in-store boutiques in Swarovski Kristallwelten in Wattens, Swarovski Innsbruck, and Swarovski Wien.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100 employees, a presence in over 120 countries and a turnover in 2011 of 2.22 billion euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewelry and home décor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration.

For further information and PR material, please contact:
Swarovski International PR
Verena Koetzle
Mail: [email protected]
Tel: +43(0)5224-500-1448
Fax: +43(0)5224-501-1448
http://WWW.SWAROVSKI-crystallized.COM