SWAROVSKI CRYSTALLIZED™ and Zoë Kravitz Celebrate Their Collaboration at the Gramercy Park Hotel Rooftop Terrace in New York

     (Photo: http://photos.prnewswire.com/prnh/20130328/606749-a )

     (Photo: http://photos.prnewswire.com/prnh/20130328/606749-b )

The evening sparkled for Zoë with notables such as , actor , designer , DJ interior designer , designer , producer of Silver Linings Playbook , actress , , and .

The Zoë Kravitz for SWAROVSKI CRYSTALLIZED™ 9-piece collection, inspired by Zoë's travels and affinity for tribal influences is designed with her personalized fashion sensibility accented with turquoise [her birthstone], feather and crystal detailing.

The collection launches today, March 22 2013, and will be available in SWAROVSKI CRYSTALLIZED™ stores in New York City , Vienna , Wattens, Innsbruck and London .

About SWAROVSKI CRYSTALLIZED™

Swarovski announces its innovative retail concept store, SWAROVSKI CRYSTALLIZED™, offering exquisite jewelry and accessories collections created by renowned international designers and made with SWAROVSKI ELEMENTS. Thanks to its trend expertise in the fashion and jewelry arenas, SWAROVSKI CRYSTALLIZED™ is ideally placed to curate and showcase sparkling designer collections alongside its own customizable jewelry line and an extensive range of loose SWAROVSKI ELEMENTS in a super-chic Library of Light. The inspirational stores, each of which features a SWAROVSKI CRYSTALLIZED™ café and exhibition area, are situated in London , Shanghai , New York City , and at in-store boutiques in Swarovski Kristallwelten in Wattens, Swarovski Innsbruck, and Swarovski Wien.

For further information and PR material, please contact:
Swarovski International PR
Verena Koetzle
Mail: verena.koetzle@swarovski.com
Tel: +43(0)5224-500-1448
Fax: +43(0)5224-501-1448
http://WWW.SWAROVSKI-crystallized.COM