Kérastase Unveils New Visual Campaign Featuring Toni Garrn, Cameron Russell and Margaret Zhang to Launch Brand Reinvention and New Promise of "Very Personal Care for Exceptional Hair"

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Because women today see their hair as an intimate expression of their identity, Kérastase worked hand-in-hand with legendary portrait photographer to capture this new focus of personalization. Through his lens, new brand heroines are revealed, each of them caught in a personal, stolen moment of determination, joy or satisfaction. Three, strong, engaged women: activists and supermodels and , and photographer, writer, and stylist , illustrate how hair is an intimate expression of one's identity, revealing moods and emotions.

says Margaret Zhang .

says Toni Garrn.

This new visual campaign is the starting point of the brand's reinvention to support the new "very personal care" mission. In order to bring women their most beautiful, healthy hair, Kérastase continues to push the limits of personalization:

"Very Personal Care for Exceptional Hair," defines a new standard of excellence where bespoke is the new luxury and the art of personalization is the Kérastase signature.

About Kérastase  

Because women see their hair as an intimate expression of their identity, Kérastase offers them very personal care for exceptional hair, combining the expertise of the best hairdressers in the world with the knowledge of scientific teams working at the forefront of hair research. With over 100 products in 10 hair care ranges and 1 styling range, Kérastase is sold in over 60 countries to over 20 million consumers. As a dedicated partner to hairdressers since its creation in 1964, Kérastase's in-salon hair diagnostic, ultra-personalized products and sensorial rituals are exclusively available in just 1% of the world's salons.

http://www.kerastase.com/en/home; @kerastase_official; facebook.com/Kerastase; http://www.youtube.com/user/Kerastaseworldwide

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