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HEINEKEN UK and Marmalade Trust release new research around Loneliness Awareness Week
What's more, 54% of Britons say those small moments of connection they experience in pubs makes them feel less lonely.
Despite living in an ever more 'connected world', 85% of adults in the UK confess to having experienced loneliness in the last 12 months*, which is why this year's focus is the power of these random acts of connection to change the social stigmas surrounding loneliness.
The data reveals how 55% of people feel happier and less lonely after making small talk with a stranger, with 47% yearning for more random acts of connection in their lives. Almost one in three people (30%) say that the pub is the place where they are most likely to have laughed or smiled during an exchange with a stranger, and over half (56%) say they've forged on-going friendship with a once-stranger they met in a pub.
In order to further encourage these random acts of connection, HEINEKEN UK and Marmalade Trust have produced a series of striking, conversation-starting posters. Flipping the famous 'Careless Talk Costs Lives' posters, developed by the British Government during World War Two, the new prints each carry the strapline in the same famous and familiar style as the originals.
Commenting on the new campaign, , said;
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Ron shares three of the ways that people can get involved and help make this a reality:
* The silent epidemic (lonelinessawarenessweek.org)
Statistics quoted from Censuswide research conducted by HEINEKEN (2,000 nationally representative UK general consumers), May 2024
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