Arte e Cultura
The G.H.MUMM Ball - 1st Edition
In the very heart of Paris , the prestigious G.H.MUMM champagne house celebrated the champagne culture by launching its first contemporary Ball. G.H.MUMM took the opportunity to unveil its new communication around the , with their invitation to take an enthusiastic, elegant and inventive glance at the rituals of champagne tasting!
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As night fell, the façade of the renowned Pavillon Cambon Capucine, decorated in the colours of G.H.MUMM, turned into a reflection of the Maison Cordon Rouge in Reims. The Pavillon thereby became a very exclusive location, reserved for the Maison's guests and close friends. Some 300 visitors from all round the world were welcomed by , Chairman and CEO of Pernod SA, alongside the House's Cellar Master. Guests included the Israeli artist who worked in close synergy with the Champagne house in illustrating the Champagne Protocoles de G.H.MUMM with elegance, humour et modernity.
Famous French actor honoured the occasion with his presence by opening the ceremony and proposing a toast. Telling about the campaign, Wilson said:
Amongst the other VIPs were also artist , Jet Setter , (AarRON group), film producer , French actors and
Designers , World's best Sommelier .
In the Pavillon Cambon Capucine's majestic reception hall, guests had the chance to discover the G.H.MUMM champagne culture through a contemporary ball of the utmost refinement. At 9.45pm , just as a spectacular waltz of wine waiters, choreographed by , descended the Pavillon's monumental staircase and crossed the room, a set of pillars lit up to unveil G.H.MUMM's end-of-year latest creations, the Protocoles Deluxe Case and the Protocoles Gift Box. The MUMM Box, a great luminous checkerboard, marked the official start of the G.H.MUMM Ball, accompanied by the music of DJ
Video: http://www.multivu.com/mnr/56592-ghmumm-champagnes