Americana and Farm Frites to expand MENA footprint with $100 million investment (SAR 375 million) in a state-of-the-art Greenfield Frozen French Fries factory in the Kingdom of Saudi Arabia

The $100 million investment is a strategic step aligned with the Saudi Vision 2030 plans to diversify the Kingdom's economy, while also contributing to its food security agenda by boosting local production and creating employment opportunities for KSA nationals, local potato growers and farmers. The investment by the Agricultural Growth and Processing Company will enable the company to expand its footprint in KSA, wherein Americana has been operating for over two decades, with two factories in Jeddah, Saudi Arabia.

Mohamed Ali Rashid Alabbar, Chairman of the Kuwait Food Company (Americana) KSCC commented: "We are excited to start the construction of our new Frozen French Fries plant in Saudi Arabia. Our partnership with Farm Frites dates back over three decades having been partners in Egypt since 1988. We are delighted to be renewing our long-standing relationship with a trusted partner, this time in Saudi Arabia, and are proud to be contributing to KSA's Vision 2030 and championing efforts to increase local production in KSA. This was made possible through the vital support and collaboration of key government and institutional partners including but not limited to the Ministry of Investment, the Ministry of Environment, Water, and Agriculture, the Ministry of Industry and Mineral Resources and MODON, each playing a crucial role in our business expansion journey."

Piet de Bruijne, Owner and Chairman of Farm Frites commented: "We are thrilled to once again join hands with Americana, building on a 30-year partnership of mutual growth and shared success. Among the 100 countries where Farm Frites is present in the world, KSA stands as the 5^th largest market globally, reinforcing our commitment to the MENA region and to KSA's growth and economic diversification. We remain dedicated to advancing the industry holistically, from agriculture and logistics to delivering superior value directly to our customers."

The new facility will be established on a plot exceeding 100,000 square meters and will employ cutting-edge equipment and advanced technology to produce Frozen French Fries and other specialty potato products. The plant is set to be inaugurated in Q1 2026 and will have a total annual production capacity of 70,000 MT during phase one, with plans for future expansion in the future. Upon commencing operations, this will mark the second joint venture partnership between Americana and Farm Frites and with the new facility underway in Sudair Industrial and Business City, we are set to become the largest producers of Frozen French Fries in the MENA region.

Mohamed Safwat Moustafa, Managing Director of the Agricultural Growth and Processing Company concluded: "I am proud and deeply honoured to kick off this landmark new development in KSA. With a commitment to delivering excellence, we aim to establish a world-class facility right here on Saudi soil. I am looking forward to the opportunity to serve some of the most renowned customers, both globally and regionally, with a superior range of French Fries products, proudly made in KSA. This new facility reinforces our dedication to quality, innovation, and the Kingdom's potential."

About Americana

Established in 1964, Americana Foods is one of the largest FMCG companies in the MENA region. From our humble beginnings in Kuwait, to our strong presence and extended reach in KSA, UAE, and Egypt, we have over decades grown to become a trusted household brand name in the region and beyond. Americana operates a diverse portfolio of products across several categories including but not limited to frozen processed products (poultry, beef and seafood), frozen fruits and vegetables, canned and packaged food, sweet and savory snacks. With 19 production facilities across the MENA region, direct route-to-market and distribution network in 4 key operating markets, and presence in 50+ countries across the world, Americana continues to be at the forefront of the industry, continually pushing the boundaries of quality and taste, enriching consumers' lives through the joy of food.

About Farm Frites

Founded in 1971 as an independent family business, Farm Frites was born from a passion for potato cultivation and crafting quality fries. Over the past five decades, this passion has driven our growth into a global enterprise. Today, we process over 1.2 million tons of potato products annually and serve more than eighty types of fries, potato specialties, and appetizers to foodservice providers all over the globe. While our operations have grown, our primary focus remains unchanged: to serve happiness, from field to plate. Our team has expanded to over 1,600 colleagues across 6 manufacturing facilities and 43 global sales offices, serving foodservice entrepreneurs in over 100 countries. 

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