Bambuser Launches New Features for Enhanced Live Video Shopping Experiences for Retailers & Audiences

Major feature enhancements include:

The update also includes a simplified process for sharing, which makes it easier for shoppers to invite friends to live streams and recorded shows via social media, email and SMS, and "pinned comments," which allow retailers to promote specific content and products in chat. 

Bambuser is also launching functions that help retailers maximize the long-term value of Live Video Shopping, with more robust reporting and less administrative burden. The platform's customer-facing performance monitoring dashboard has been redesigned for ease of use. Furthermore, Bambuser added a new feature that offers auto-play calls to action (CTAs) as well as a ready-made archive where shows are automatically saved and organized so they can continue to be beneficial long after the live event concludes. 

"Live Video Shopping is increasingly popular for good reason - it's very effective. Still, it's important that retailers keep control of their brand experience and customer relationships. That's why Bambuser is focused on bringing to market the best solutions for engaging customers and driving sales with live streams in their own environments," said Jesper Funck, Chief Product Officer at Bambuser. "We are committed to remaining at the forefront of technology enabling the future of shopping and continuing to help retailers and brands convey their personalities and sustain differentiation, ultimately protecting them from commoditization." 

Contact information
Jesper Funck, CPO | +46 8 400 160 00 | [email protected]

Bambuser is a software company specializing in interactive live video streaming. The Company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm. Erik Penser Bank AB is Bambuser's Certified Adviser.

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