Information Technology
PUBLICIS SAPIENT ANNOUNCES GLOBAL PARTNERSHIP WITH GOOGLE CLOUD TO ACCELERATE AI-DRIVEN BUSINESS TRANSFORMATION
Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google's AI technology, with dedicated resources to help customers successfully plan, deploy, and manage generative AI projects. The fusion of Google Cloud's leading technologies and Publicis Sapient's deep industry knowledge and expertise across its SPEED – Strategy, Product, Experience, Engineering, and Data and AI – capabilities will enable solutions that drive efficiency, innovation and growth for clients across industries, including BFSI (banking, financial services and insurance), consumer products, healthcare, retail, telecommunications, media & technology, transportation & mobility and travel & hospitality.
"As consumer expectations continue to evolve, new business demands are calling for strategic collaboration throughout their AI and digital business transformation journey," said . "Our expanded partnership with Google Cloud represents a significant leap forward in our ability to deliver transformative solutions across industries, ultimately empowering our clients to achieve unparalleled growth and success. By tapping into the power of Google Cloud's technologies, we can help businesses stay ahead of the curve in the age of AI."
"To realize the full potential of generative AI, customers need a combination of expertise and leading technology to fundamentally improve their business operations," said . "Through this partnership, Publicis Sapient will increase its expertise in Google Cloud and scale its consulting offerings to develop new solutions and AI services that help customers solve complex industry challenges and unlock new growth opportunities."
Through the establishment of a dedicated , Publicis Sapient and Google Cloud will focus on:
Publicis Sapient and Google Cloud are already working with a large bank to modernize its infrastructure and enhance the software development lifecycle with gen AI, aiming to boost efficiency by up to 40%. This project included the design and integration of a comprehensive generative AI framework tailored specifically to the customer's risk and compliance requirements.
Publicis Sapient's partnership with Google Cloud will enhance some of its key business offerings, including legacy modernization, application modernization and development, generative AI, data analytics, cloud migration and database/infrastructure modernization. In addition, this partnership will enable Publicis Sapient to elevate AI applications within marketing through offerings such as Retail Media Networks (RMNs), Customer Data Platforms (CDPs), Content Supply Chain and Data Modernization and Monetization.
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients' businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients' businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com .
Abby Evans , abby.evans@publicissapient.com
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