MIDO 2015: MADUP! IS REFLECTED ON PEOPLE’S FACES AND EXPRESSIONS
The fully Italian Mad in Italy brand surprises with its new trend: 8 grams of lightness that encompass luminosity, flexibility, technology and comfort.
Can a model of glasses reflect your true self? With Mad in Italy, it can happen. For the MIDO 2015 exhibition (Milan, 28 February – 2 March) the brand with creativity and production that is totally Italian and known in many countries throughout the world, aims to astonish with mirror and multicolor effects in the design of the models in its top collection: Madup! The goal is to overturn the common idea of eyeglasses to make them madly free to express themselves depending on different personalities and faces. Any age, face and character will recognize itself in the new Madup! concept that goes perfectly with Mad in Italy’s slogan “The madness of being oneself.”
When you’re wearing them, Madup! glasses are full of color and illuminate your face thanks to the materials used to make them: nylon and titanium. “In only 8 grams of glasses – explains Claudio Dalla Longa, creative director and designer of the production company Vista Eyewear with over 30 years of experience in the eyeglasses sector – there is considerable technology, with a front face in nylon, material that is flexible but strong, and the temples and nose piece in light and very sturdy titanium, screw-less hinges, no welding and no Nickel at all.” There are nineteen color versions such as turquoise, crimson, orange, and phosphorescent yellow and green that command various forms.
The Madup! line glasses are available at points of sale in the principal Italian cities. The fully Italian product is appreciated abroad; in fact Mad in Italy and its lines are present in the U.S., Australia and New Zealand, the Arab Emirates, Hong Kong, Macau, Thailand and the Philippines.
