Xiaohongshu x VOGUE Business in Milan: Exploring New Paths for Sustainable Growth in the Luxury Industry

As the birthplace of fashion trends in China, Xiaohongshu has emerged as the go-to social media platform for brands looking to establish a foothold in the Chinese market, engage in meaningful conversations with consumers, and drive growth. As the birthplace of fashion trends inChina, Xiaohongshu has emerged as the go-to social media platform for brands looking to establish a foothold in the Chinese market, engage in meaningful conversations with consumers, and drive growth. From...

MILAN, 30/09/2024 (informazione.it - comunicati stampa - information technology)

The event focused on digital transformation practices, showcasing how brands can adapt their marketing approaches to expand their presence and reach in China .

Luxury brands are increasingly incorporating local cultural elements into their branding. However, to truly succeed in the Chinese market, they must also develop the ability to craft compelling Chinese cultural narratives.

At the summit,   explored how brands can offer more exceptional, immersive, and personalized experiences by increasing communication touchpoints and employing flexible seeding strategies.

Cynthia emphasized that Xiaohongshu's deep-rooted fashion culture and commitment to "human-centric marketing" enable brands to rejuvenate and uncover new business opportunities through effective strategies, fostering a beneficial content ecosystem for both brands and shoppers.

 

The summit showcased Xiaohongshu's exploration of the relationship among users, needs, and products, introducing the "Enjoy Luxury" lifestyle segment to uncover the consumption logic of this group and highlight their value within the luxury sector.

By understanding the varied motivations of different consumer groups, brands can develop tailored communication strategies that ensure the aesthetics, artistry, culture, and prestige of luxury products resonate more with consumers' self-perceptions.

Countless luxury brands have revitalized their marketing strategies and enhanced their commercial value on Xiaohongshu.

The platform not only serves as a key community for major campaign marketing but is also a prime venue for building brand value. Xiaohongshu has developed a unique Key Opinion Sales (KOS) ecosystem, helping brands expand their customer base and facilitating the digital transformation journey from interest to purchase.

Xiaohongshu has also launched an official mini-program focusing on "brand building, online conversion, and interactive communication," enabling efficient consumer engagement, deep connections, and driving comprehensive conversions and growth.

International shows serve as vital touchpoints for luxury brands to express themselves and forge deep connections with consumers. With a global perspective, Xiaohongshu's presence in Milan supports brands in rejuvenating their enduring vitality and sparking the next wave of consumption growth.

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