Shaanxi Take-Over at WTM in London

The Shaanxi section within the China booth at WTM featured an array of attractions for attendees, including tourism itineraries, distinctive cultural heritage crafts, and alluring culinary highlights. The exhibition provided international travel professionals and tourists a vivid glimpse of Shaanxi's unique natural landscapes, cultural landmarks, and iconic foods, which garnered enthusiastic interest from global travel merchants and visitors.

Beyond the exhibition, the Shaanxi delegation engaged in discussions with key cultural and tourism entities, including the China National Tourist Office and the University of Roehampton's School of Music and Dance. These exchanges deepened dialogue on best practices in cultural arts and tourism development and laid the groundwork for further collaboration between China and the UK.

Through this successful showcase, Shaanxi aims to expand its international influence, attract more inbound visitors, and strengthen its presence in the global tourism market. With a commitment to offering world-class cultural experiences and showcasing the province's natural beauty, Shaanxi continues to welcome global travelers to immerse themselves in its unique blend of ancient history and modern energy.

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