Indiatimes Shopping & ZoomIn's Launch Unique Photo-keepsakes

Today we click more pictures than we ever did. Our computers, laptops, tablets and phones are choc-a-bloc with pictures we capture of the special moments in our lives. What happens to all these pictures after the initial moment of gratification? They just lie around in most cases! Going forward, that doesn't have to be the case. There is a lot we can do with our pictures to preserve them for posterity.

Indiatimes Shopping and ZoomIn have partnered to empower Indian photographers, amateurs, hobbyists as well as professionals to relive and celebrate their special moments as often as they want, with photo printing, personalized gifting and photo sharing. A convenient, online, affordable, co-branded photo store, ZoomIn increases the shelf life of your photos by helping you create truly unique photo-keepsakes for yourself or for gifting.

These photo-keepsakes in the form of photo books, collage posters, canvas prints and more make for innovative ways to share a story using your photos, themes and captions. Preeti Sethi from Delhi says, "I gifted Ariana's grandparents a photo book capturing the first year in Ariana's life. They live in Mumbai and cannot be there to share my special moments with her, so this is a gift they truly treasure."

What's more, these photo-books make for touching and truly memorable gifts because they have been crafted by you as a token of love. "I gifted my husband a photo book for his 40th birthday," says Priya Nair from Bangalore . "It was filled with photos right from the time he was a baby to being a father today. It moved him to tears. I couldn't think of a more touching present for such a special occasion."

'www.zoomin.com/indiatimes' is completely user friendly, effortless and an affordable process. Since it's all online, you don't need to leave the comfort of your home to go to a photo studio. You can create your photo book at home and get it delivered at home or at your loved one's doorstep. In fact, most photo studios don't go beyond albums and posters. The innovative and creative options that you get at ZoomIn are unique and impactful.

Photo books, in fact, are the next big thing in digital photography. From 1.5 million in 2011, they are set to rise to 2.5 million units in 2015. They are fast replacing traditional photo prints as the popular print form for images. The reason for this is that instead of being a passive collection of prints, photo books allow you to tell your story in a creative, personalized and interesting ways. Similarly, other photo-keepsakes, like calendars, mugs, etc. give your photos a pride of place in your home or in the home of the person who you gift them to. Either way, your photos stay visible for a long time, instead of getting lost in the flurry of updates.

Primary Media Contact : Yashmeen Barua, yashmeen.barua@indiatimes.co.in, 91-124-4187000, 91-9811699757