Internet
New Statesman enjoys digital subscription growth of 75% alongside a rapid rise in paid-for subscriptions as it pivots for future expansion
Registered users on the New Statesman website rose by 83% to more than 200,000 from January 2020 to February 2021 , and 86% of New Statesman's circulation is now paid for. The New Statesman website has reached the highest level of audience growth since the introduction of a paywall in early 2018 and it now attracts around 2 million unique users a month. By the end of January this year, the New Statesman's paid circulation had reached 34,451. Print subscriptions rose 12% and the number of readers signed up to our New Statesman newsletters is now over 150,000.
Martin Ashplant , Chief Product Officer, New Statesman Media Group explains:
Robert Jay , Chief Marketing Officer, New Statesman Media Group, who has been at the helm of several new product launches in recent months, says:
With several digital products launched, including a new and improved website underway, the media group's mission remains the same: to analyse and explain the defining issues driving change in the world today.
New Statesman Editor-in-Chief, Jason Cowley adds
New Statesman has successfully managed to reduce controlled free and bulk copies by 49%, with actively purchased copies now accounting for 86% of its circulation, up from 70% in 2019. Its multi-platform publishing model has ensured the newly revamped offering is conquering the digital space.
The New Statesman Media Group also launched a stable of 'Monitor' digital brands in recent months, headed by four top editors,
Courtney Fingar , Philippa Nuttall Jones ,
Sommer Mathis and Pete Swabey . Its titles now include eight vertical brands, besides New Statesman, which include Investment Monitor, Energy Monitor, City Monitor, Tech Monitor, Spear's, Elite Traveller, The World of Fine Wine and Press Gazette. Alongside this, New Statesman Media Group is set to announce the launch of LeadMonitor.ai, a unique marketing solution which offers through-the-funnel content marketing and lead generation via its range of premium B2B and B2C brands, through first-party insights to an audience of over
89m users.
Sharon Ezzeldin , Head of Corporate Communications and PR
New Statesman Media Group
Tel: + 44 (0) 7442668441
The , our founding title, is the leading progressive political and cultural magazine in the United Kingdom . Established as a weekly review of politics and literature in 1913, the is celebrated for its progressive and liberal politics, its intelligence, its range of opinions and the quality of its writing and analysis. We launched 107 years ago as a journal for "rational and scientific method". Since then, we have brought a liberal sensibility, sceptical politics and an open mind to everything that we do. In this new digital era, we continue to be committed to truth-telling and journalistic excellence. Now our goal is to expand our coverage internationally as we analyse and explain the defining political, economic, cultural, technological and social issues of our time. The effects of technological disruption, changes in investment flows, the clean energy transition and the shifting roles of cities and nations are key issues shaping the world today. Our mission is to understand and then explain these key issues. We do that through our network of new sites which include City Monitor, Investment Monitor, Energy Monitor, Tech Monitor and Lead Monitor and through the , showing how the issues are converging and why they matter so much to our readers and partners.
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