Internet
EXCLAIMER UNLOCKS THE VALUE AND POTENTIAL OF EMAIL SIGNATURES WITH INNOVATIVE NEW PRODUCT PORTFOLIO
LONDON , April 21, 2022 /PRNewswire/ -- Exclaimer Group, the email signature management leader that helps brands and businesses add great endings to every email conversation, today announces the launch of Exclaimer Signature Marketing Cloud, alongside its existing Exclaimer Signature Management Cloud.
Exclaimer Signature Marketing Cloud is an extensive new product that will equip customers to exploit the marketing potential of their email signatures. In a global first, the product also allows customers to quantify the monetary value of email signature campaigns using the new EAV (Equivalent Advertising Value) metric.
In addition, Exclaimer is launching two Power Ups, a brand-new concept in email signature management, which will allow customers to drag-and-drop survey links and integrate calendar booking options into email signature templates.
represents a real step change for Exclaimer. It aims to unlock the true potential of email signatures as a marketing channel, articulating a real value-add to CMOs and marketing budget-holders with functionality including:
Exclaimer data suggests that email signature marketing can improve efficiency, acting as a more cost-effective method than other digital marketing channels. EAV (equivalent advertising value) is a metric unique to email signature management that quantifies the value of advertising and messaging placed in email signatures of an organization's outgoing business email messages.
Exclaimer is also launching two new Power Ups that give customers built in, miniaturized tools to drive customer engagement. They are simple 'drag-and-drop' features; simply drag them on to an email signature template and associate them with a group of employees, or a set of rules, to drive customer satisfaction and NPS score, and to book calendar appointments. Power Ups can be used alone, or in combination for the most effective use of the signature space.
Exclaimer announces this revised product portfolio alongside a new brand positioning, centered around the idea of 'turning every ending into a valuable new beginning', with the signature at the end of every email providing companies with the opportunity to supercharge personal interactions and create great customer experiences.
Exclaimer has always been the global leader in the development of email signature solutions. In the past three years, Exclaimer has doubled its global user-base and is now on a mission to redefine the email signature category, harnessing the potential of personal email and human interaction to make email signatures a new marketing channel.
As part of this global growth strategy, Exclaimer acquired Periodic in January 2022 , a major player in the calendaring and appointment scheduling market based in Bloomington, Indiana , USA. This deal enables Exclaimer to enhance its offering through additional integrated functionality in the shape of a streamlined booking option for customers to use within their email signatures.
This news came hot on the heels of the appointment of Marco Costa as the business' CEO in October 2021 . Marco joined Exclaimer from Talkdesk, where he served as COO International, leading the strategy and execution of all Talkdesk's international business. During his tenure at Talkdesk, Marco grew the international team from 50 to 1,200 people and helped grow the organization's value from $300m to over $10bn .
Speaking on today's announcement, Marco Costa comments
Maria Dahlqvist Canton
VP Marketing, Exclaimer
+44 (0) 7552 174905
maria.canton@exclaimer.com
For over 20 years, Exclaimer has been providing secure world-class email signature solutions, helping its clients to build customer relationships, maintain brand integrity and make a lasting impression within Microsoft 365 (formerly Office 365), Google Workplace (formerly G Suite), and Microsoft Exchange.
Exclaimer enable companies to manage their employees' email signatures efficiently, to deliver consistent branding, promotions, disclaimers and compliance statements, and to add one-click surveys and appointment bookings to signatures, allowing email signatures to act as a new marketing channel and substantially cutting admin overheads.
Headquartered just outside London and with regional offices worldwide, its products are used by over 50,000 customers in more than 150 countries. Its diverse customer base includes renowned international organizations such as Sony, Mattel, Bank of America, NBC, the Government of Canada , the BBC and the Academy Awards. It is a multiple award winner and ranks consistently on the FT 1000 list of Europe's fastest growing companies.
www.exclaimer.com
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