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Garnier Joins Forces With the GoodPlanet Foundation for a 3-Year Environmental and Ecological Partnership
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" " explains Elodie Bernadi , Brand Director Garnier France .
This support takes the form of a joint and lasting partnership between the Garnier brand and the GoodPlanet Foundation that will last 3 years, to raise the awareness of and assist farmers in the
The project revolves around the ecological transition of energy-greedy farming practices (high levels of inputs such as fertilisers, pesticides, water, fuel) subject to risks (weather and financial)
This 3-year project (2019-2021) in partnership with the French Farming and Forestry Association (AFAF) will:
A farming-forestry monitoring committee will also be set up as an online platform for visualising linear and surface changes due to the planted trees.
" ," says Matthieu Jousset , Manager of the Community Carbon Action programme for the GoodPlanet Foundation.
In Northern France , the Seine-Normandy basin covers 95,000 km² and includes the regions of Centre-Val de Loire, Île-de-France, Normandy and Hauts de France. Farming covers a huge area (60% of the basin's land) mostly with industrial and cereal crops and livestock farming. All these activities are connected to water, in terms of both impact and need: irrigation, fertiliser and pesticide leaching in the soil, run-off, erosion...
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An extension of Yann Arthus-Bertrand's artistic work and environmental commitment, GoodPlanet, a recognised public interest foundation, aims to make ecology and humanism a central issue in order to encourage people to take concrete action for the Earth and its inhabitants. Created in 2005, the GoodPlanet Foundation takes action in three main areas:
Garnier is a major name in cosmetics with products for hair, hair colour, face care, hygiene and sun protection. Preserving biodiversity and reducing environmental impact are key objectives for Garnier.