Agricoltura
With the CSO Italy project The European Art of Taste, kiwi becomes the protagonist in Asia
Precisely the yellow kiwi, thanks to its sweet and aromatic flavor, is increasingly appreciated and widespread, registering a growth of + 23% in 2020 compared to the previous year, with an extension that exceeds 5 thousand hectares (Agrintesa) which, in 2021, to a production of over 75,000 tons (+ 6% on 2020).
The Italian kiwifruit market, leader in Europe in terms of production and areas invested, is stable and constantly growing especially abroad, marking a total of 295 million euros in 2021, with growth of + 12.7% compared to the year. previous (Source Istat), positive data despite the cultivation difficulties dictated by climate change which, due to late frosts, limited the yield of the fruit.
To distinguish the kiwi of European origin that concentrates production in Italy and, to a lesser extent in Greece , France and Spain , there is the great tradition of cultivation that combines the newest plant protection and production techniques with traditional care, a great quality of the fruit and the safety guaranteed by strict controls along the entire supply chain.
For further information and details: www.europeanartoftaste.com; www.europeanartoftaste.ch