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Zinzino announces the launch of Singapore as next step in their global expansion
Profitable growth is an important business strategy for the global, direct selling company within test-based, scientifically proven nutrition. During 2021 the company sales target was exceeded showing excellent sales growth and a strong 10% EBITA performance. Overall sales grew with 20% to 1.137 billion SEK .
In Singapore , direct sales is a young, but fast growing trend as more and more businesses are experiencing first-hand the consequences of the tectonic shift in technology, media and consumer behavior. Conventional marketing is rapidly losing ground as today's consumers expect a familiar face and a dialogue when making their choices. A personalized shopping experience that direct sales distributors have provided for centuries. The Singapore Department of Statistics showed an average monthly household expenditure of S$4,906 during the pandemic period and the Direct Sales Association (DSA), disclosed direct selling revenues in Singapore at US$990 (March 2020).
This is a strategic launch for the e-commerce based health tech company. Zinzino has high growth ambitions and is expecting to reach 1 million customers by the year 2025 and 20 million by 2035. With the launch in Singapore , Zinzino will be operating on more than 100 markets while keeping its focus on further global expansion.
Dag Bergheim Pettersen CEO Zinzino +47 (0) 932 25 700, zinzino.com
marketing@zinzino.com
Erik Penser Bank Aktiebolag, +46 (0) 8 463 83 00, email: certifiedadviser@penser.se
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https://news.cision.com/zinzino/r/zinzino-announces-the-launch-of-singapore-as-next-step-in-their-global-expansion,c3541895
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