Salute e Benessere
BRIAN COX WARNS THE WORLD ABOUT WORKPLACE MENTAL HEALTH THREAT IN PSA FOR ASICS
ASICS' global State of Mind study, involving 26,000 participants, revealed a strong connection between sedentary behaviour and mental wellbeing with State of Mind scores declining the longer individuals remain inactive . Further research into desk-based working found that after just two hours of continuous desk work State of Mind scores begin to drop and stress levels rise . After four hours of uninterrupted desk time, workers' stress levels increased significantly by 18%. However, a new Desk Break experiment shows that just 15 minutes of movement can help to reverse the effects.
The Desk Break experiment, overseen by Dr Brendon Stubbs from King's College London, found that when office workers added just 15 minutes of movement into their working day, their mental state improved by 22.5% with participants' overall State of Mind scores increasing from 62/100 to 76/100. The experiment showed that taking a daily Desk Break for just one week lowered stress levels by 14.7%, boosted productivity by 33.2% and improved focus by 28.6%. Participants reported feeling 33.3% more relaxed and 28.6% more calm and resilient. 79.2% of participants said they would be more loyal to their employers if offered regular movement breaks.
In the PSA, Brian Cox plays the role of the world's scariest boss to highlight the silent threat to our mental health—the desk we work at every day. The PSA calls on office workers to put their mental health first by taking a Desk Break, a short movement break, during the working day.
Watch the ASICS Desk Break PSA
Across the world, ASICS is encouraging its office-based employees to move for their mental health by taking regular movement breaks.
On World Mental Health Day, 10 October 2024 , ASICS is inviting office workers to join the #DeskBreak movement and feel the mental benefits. Office workers who are able to take a 15-minute Desk Break* are encouraged to share an image of their empty desk, with images shared raising funds for mental health charities around the world.
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To find out more about the Desk Break, visit asics.com/deskbreak
* Employees are advised to check with their employer first before taking a Desk Break.
The 2024 State of Mind Study was conducted between 17 November – 21 December 2023 and explored the relationship between exercise and State of Mind across the world. Over 26,000 people were surveyed across 22 markets including Australia , Brazil , Canada , Chile , China , Colombia , France , Germany , India , Italy , Japan , Malaysia , Netherlands , Saudi Arabia , Singapore , South Africa , Spain , Sweden , Thailand , UAE, the UK and the US. Each market sample was nationally representative of age and gender.
Global research was conducted in September 2024 to further explore the impact of daily and continuous desk work on our State of Mind. Over 7,000 desk-based workers were surveyed across US, UK, Australia , Japan , the Netherlands , Germany and Brazil . Each market sample was nationally representative of age and gender.
The ASICS Desk Break Experiment ran from 15 to 26 July 2024 , led by Dr Brendon Stubbs of King's College London & University of Vienna . The experiment studied 80 desk-based office workers from Australia , Brazil , Canada , France , Germany , India , Italy , Japan , Malaysia , Netherlands , Spain , Sweden , Thailand , United Kingdom , USA and the UAE. All passed health screening questionnaires and completed consent forms before taking part.
At ASICS, our five letters have meaning. ASICS is an acronym for the Latin Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a Sound Mind in a Sound Body.
Right from the very start, our founder, Kihachiro Onitsuka , saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.
And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental health.
Video - https://www.youtube.com/watch?v=3XFXcBdXqKE
View original content: https://www.prnewswire.co.uk/news-releases/brian-cox-warns-the-world-about-workplace-mental-health-threat-in-psa-for-asics-302255842.html