E-commerce Buy now Pay Later Market to Reach $57.8 Billion, Globally, by 2032 at 30.4% CAGR: Allied Market Research

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Prime Determinants of Growth-

The global e-commerce buy now pay later market is experiencing growth due to several factors, such as low costs and practical payment options, growth in the number of e-commerce websites, and an increase in the number of smartphone users. However, the e-commerce buy now and pay later services are not available on all the products, services, and websites, which limits the growth of the market to some extent. In addition, an increase in bad debts is one of the most significant obstacles limiting the expansion of the e-commerce buy now pay later business. On the contrary, as consumers increasingly turn to online shopping amid lockdowns and social distancing measures, the demand for flexible payment options has increased, which has provided opportunity for the growth of the e-commerce buy now pay later market.  

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The mobiles and laptops segment to maintain its leadership status throughout the forecast period-

Based on product type, the mobiles and laptops segment held the highest market share in 2022, accounting for more than two-fifths of the global e-commerce buy now pay later market revenue, and is estimated to maintain its leadership status throughout the forecast period. This is because the increasing use of mobile devices for online shopping has led to the emergence of mobile wallet solutions that offer BNPL options. These solutions enable consumers to pay for their purchases in installments directly from their mobile devices. However, the fashion accessories segment is projected to manifest the highest CAGR of 33.7% from 2023 to 2032. This is due to the fact that consumers are increasingly turning to online shopping and looking for flexible payment options that suit their budget and lifestyle. As a result, retailers are expanding their buy now pay later offerings to include a wider range of products, including fashion accessories like handbags, jewelry, and sunglasses.  

The automatic repayment segment to maintain its lead position throughout the forecast period-

Based on repayment model, the automatic repayment segment held the highest market share in 2022, accounting for more than two-thirds of the global e-commerce buy now pay later market revenue, and is expected to maintain its lead position throughout the forecast period. The same segment would also showcase the fastest CAGR of 31.2% from 2022 to 2032. The growth is attributed to the automatic repayment features, which reduce the risk of default, which can be a major concern for merchants offering buy now pay later services. This helps customers stay on top of their payments and avoid late fees or penalties.  

The millennials (26-40) segment to rule the roost by 2032-

Based on end user, the millennials (26–40) segment held the highest market share in 2022, accounting for nearly half of the global e-commerce buy now pay later market revenue, and is projected to rule the roost by 2032. Use them more frequently, leading to further growth in the BNPL market. However, the Gen Z (21-25) segment is projected to manifest the highest CAGR of 33.3% from 2022 to 2032. This is because Gen Z is a generation that has grown up with technology and is comfortable making purchases online. This is also a generation that is highly conscious of their finances, and they often seek out cost-effective solutions when shopping online. 

Asia-Pacific to maintain its dominance by 2032-

Based on region, North America held the highest market share in 2022, accounting for nearly two-fifths of the global e-commerce buy now pay later market revenue. Due to the rise of millennials and Gen Z shoppers, who are looking for flexible payment options and are more inclined to make purchases online. In addition, as online shopping continues to grow in popularity, consumers are looking for flexible payment options that fit their budget and lifestyle. On the other hand, the Asia-Pacific to maintain its dominance throughout the forecast period. However, the same region is expected to witness the fastest CAGR of 33.4% from 2023 to 2032. This is because many retailers in Asia-Pacific are offering buy now pay later services to attract customers and increase sales. Furthermore, another trend is the expansion of buy now pay later services into physical retail stores, allowing customers to use the service in-store as well as online.

Leading Market Players: -

The report provides a detailed analysis of these key players in the global e-commerce buy now pay later market. These players have adopted different strategies, such as partnerships, product launches, and expansion, to increase their market share and maintain dominant positions in different regions. The report is valuable in highlighting business performance, operating segments, product portfolios, and strategic moves of market players to showcase the competitive scenario.   

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