Sport
Funding Community Grassroots Through A World First In NFTs: Canadian Youth Soccer Club Strikes A New Fundraising Venture
The national team's heroics on the pitch have been an added motivation for a youth soccer club in Vancouver Island, B.C. who, in a world first, has taken to the NFT market to help save their community's playing field.
Every year over 150 hours of playing time are lost as Peninsula Soccer's fields have been impacted by increased rainfall resulting in ever-worsening damage to the playing surface. The club's 600 players from the local areas mainly aged between 5-18 have been forced to stay at home more frequently which has resulted in negative impact to their physical and mental health.
In order to take quick action and get the club members playing again, Peninsula Soccer has made the exciting jump to exploring NFTs as a creative way to secure funding.
Together with branding agency Frosty, Peninsula Soccer has created a collection of 5,000 NFTs, each representing one virtual square meter section of artificial turf of the club's future field. As the first community club to create this, as well as funding their new playing field, their ambition is to inspire other amateur clubs around the world.
said Rob Byers , Peninsula Soccer's President. This is where Frosty, who have a local connection to the club and area, and have experience in the digital and gaming space, stepped in.
Available on Open Sea, one of the largest NFT marketplaces, the sale of these NFTs (which the club are cleverly referring to as Non-Fungible ) will go directly into the construction of their physical counterpart. The initiative's goal, through the creation and sale of the NFTs, is to raise $1M CAD to fund the building of the new field. The club will only take the fee of the first sale of each NFT of $200 and the owners of the NFTs are free to further trade, with no commission going to the club.
Frosty's Greg Stogdon , describes the initiative as a new approach to hyper-local crowd funding. He explains:
The NFTs are available to purchase with Polygon on Open Sea. Polygon is a natural fit for this project owing to its design as a way to improve accessibility to blockchain to a wider audience. Polygon helps remove the traditional barriers that have prevented the core Ethereum network from supporting community projects like this.
5,000 individual tiles are for sale on OpenSea in batches from today, Wednesday 17 November.
Full press release: https://bit.ly/3CjxxeS
To learn more about the initiative and explore purchase of one of the club's limited NFTs, visit the collection on https://opensea.io
Since 1974 Peninsula Soccer has been fostering a love of soccer and developing players from across the Saanich Peninsula . Volunteer directed and run, the club has played a part in the lives of thousands of local families. There are boys and girls, youth and senior, teams who train and play at our home field at Blue Heron Park, and away at clubs all over lower Vancouver Island.
Peninsula Soccer Association Alex Campbell Clubhouse 10714 McDonald Park Rd Sidney BC V8L-5S5 Canada https://peninsulasoccer.ca
Images available here: https://we.tl/t-vY6lbAxlCO
Photo - https://mma.prnewswire.com/media/1691060/Frosty_Grassroots_in_NFTs.jpg
Contacts: J.D. Ostrow, jd@frostypop.com