Follow me to be Healthy with Europe: Food and lifestyle influencer, Mégane Arderighi, praises the #400gChallenge

Yet, results show fruit and vegetable consumption levels across most of the EU Member States remain well below this consumption target, with only 14% of the European population meeting this recommendation. This low consumption is particularly noticeable among 18-30-year-olds – for this reason, the campaign focuses on this specific target group.

With less than two months to go of the "Follow me to be Healthy with Europe" campaign, influencer Mégane Arderighi praises its progress, saying: "As someone who loves to cook with vegetables and inspire others to make dishes that are both tasty and nutritious, it's fantastic to see associations like Freshfel and Aprifel taking to social media to engage with our young people, informing them on how they can adopt healthier eating habits. With the end of this campaign drawing near, I hope others are motivated to continue raising awareness of the benefits of a healthy diet".

Philippe Binard, General Delegate at Freshfel Europe, responded by saying: "It's great to have the support of Mégane for this campaign, and we're thrilled she's helping us to promote healthier lifestyles. We want to make sure we're doing what we can to give young people the best chance when it comes to making healthy food choices. We're grateful to have leaders like Megane joining us in this endeavour".

Mathilde Fléchard, European Project Manager at Aprifel, added: "This campaign has shown that eating a diet high in fruit and vegetables is not only healthy but also easy to achieve and fun to experiment with too. A big thank you to Mégane for lending her voice as we continue to create an engaged and active community of young people, and work to transform dietary habits in Europe for the better".

You can find out more by downloading the campaign's digital press kit in English here.