Information Technology
Instinctif Partners further strengthens its industry-leading position by appointing Ikram Al-Yacoub as Head of Instinctif Saudi Arabia
In this role, Ikram Al-Yacoub will be instrumental in driving Instinctif's growth initiatives, creating value through sound and experienced client advice while further deepening key stakeholder engagement and fostering strategic partnerships. Al-Yacoub brings a wealth of knowledge and expertise that will be pivotal as Instinctif continues building and enhancing its operations across the Kingdom in industries undergoing significant growth and transformation. Instinctif prides itself on helping its clients navigate critical global issues while ensuring local relevance.
Ikram will work closely with the EMEA teams to identify opportunities, optimize Instinctif's approach, and ensure that client and partner needs in Saudi Arabia are effectively met
Al-Yacoub is a Saudi citizen, holds an MBA from City University London. Prior to her Management degree, Ikram has earned a master's degree of International Political Economy of Resources from Colorado School of Mines , USA , where she focused on energy sustainability and economic valuation of natural resources. Most recently, she served as Managing Director and General Manager at Brunswick Group, where she led its strategic expansion to Saudi and advised clients on financial communications, mergers and acquisitions, and public listings. Al Yacoub is a media veteran and has previously led critical initiatives as a business Managing Editor of Al Arabiya News Channel.
Al-Yacoub is also a member of the 'Middle East Investor Relations Association (MEIRA) KSA Memberships and Events Committee' whose objective is to raise the profile of investor relations in Saudi Arabia .
Instinctif Partners boasts a growing blue chip client list across the region and internationally, and awarded 'Large Consultancy of the Year, MENA in 2024' by PRCA MENA.
Instinctif Partners is an EMEA business communications consultancy. As partners in change, we help navigate societies' constantly changing rules. We provide an integrated service drawing on expertise in communications, capital markets, content & design, digital, insight, public affairs and sustainability. Our aim is to build trust through transparency and honesty, so that together with our clients, we can be a force for good.
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