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MMA Global Announces the SMARTIES™ X Global & North America 2024 Winners: A Celebration of Marketing Excellence - Pushing Innovative Boundaries on the Global Stage
This year, the SMARTIES™ X Global and North America programs received submissions across : Purpose-Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative, and AI Marketing. Evaluated by two distinguished marketer-only jury panels spanning continents, each entry underwent rigorous scrutiny to identify the most impactful and innovative campaigns.
The SMARTIES™ X Global 2024 Awards presented a total of , , and category awards, alongside recognizing outstanding achievements across various sectors. TikTok was honored as the globally, while Ingage from Turkey took home the title of . Komputer, also from Turkey , was recognized as the . Amazon Ads, operating in the USA and India , earned the distinction of . Dove from the USA was celebrated as the , showcasing remarkable adaptability and strength in the market. Ogilvy Vietnam was awarded , demonstrating exceptional creativity and strategic prowess. Mindshare India secured the title of , reflecting their outstanding media strategies and execution. Ogilvy was further recognized globally as the , highlighting their effective network operations. WPP was acknowledged as the , underscoring their leadership and influence in the marketing industry. Mastercard from Turkey was named , exemplifying brand excellence and market impact. Unilever was honored as the globally, and Coca-Cola Foodmarks from Vietnam clinched the award, symbolizing exceptional creativity and business impact. These winners exemplify excellence and set a high standard for the marketing industry globally.
The judging process for SMARTIES™ X Global 2024 involved a comprehensive evaluation of each submission across the seven dynamic channels, ensuring that only the most innovative and impactful campaigns were recognized. The Jury Presidents played a crucial role in overseeing this rigorous selection, bringing their extensive expertise and unique perspectives to the table.
, Director of Digital Marketing Excellence & Consumer Loyalty Programs at PepsiCo Türkiye, Chairwoman of MMA Türkiye, and General Secretary of REPİD Türkiye, shared her insights:
Board member at EQT AB, added:
, Integrated Marketing Director at Nestlé Brasil, added: Bei
, Global CMO & SVP Shell Mobility, Chairman Shell Brands International, concluded:
Winner Gallery
In the North American program, SMARTIES™ North America 2024 winners have demonstrated exceptional prowess in marketing innovation. With , , and category awards, along with , the region celebrates excellence in marketing achievements. AdTheorent was named the , showcasing their innovative technological solutions. Patients & Purpose from North America earned the title of , reflecting their specialized expertise and impactful campaigns. Hearts & Science was celebrated as the , highlighting their outstanding digital strategies and executions. Vogue was recognized as the , demonstrating excellence in publishing and media engagement. Ogilvy secured the title of , showcasing their creative excellence and strategic insights. Mindshare was honored as the , reflecting their superior media planning and buying capabilities. WPP was acknowledged as the , underscoring their leadership and influence in the North American market. Dove continued its streak of excellence by being named in North America , while Unilever was honored once again as the . The campaign clinched the award, demonstrating outstanding creativity and business impact.