Arte e Cultura
Expo in Città: The Garden of Wonders, BE OPEN's Exhibition at the Botanical Garden, Closes After Great Success With the Public and Critics
The exhibition is , BE OPEN's worldwide tour to explore the .
The exhibition, - the scheme linking the major events in the city during the Universal Exposition - has also been the occasion for BE OPEN and its to thank the city of Milan through the . From there, the public will be able to contemplate the new wood area; the construction will start in Autumn 2015 and will trace the third unbuilt pool described in the original plan of Orto Botanico dating back to the 18 century.
On the occasion of the press conference at the Braidense Library, inside the Brera Academy, BE OPEN and Yelena Baturina received the praise of officials from the Expo and the city of Milan for the effort put into the realisation of such an important exhibition. underlined , highlighted "the importance of creativity which has flourished in the Botanical Garden in a city which is open to the world as a fertile land". Finally, alderman for , expressed her delight at the realization of
a communities which have been able to pass on traditions, expertise and relationships over the years.
acted as General Coordinator for the whole set-up where well-known designers , , , , , , and presented their interpretation of defunct luxury brands.
Each of the installations inspired , the founder of Histoire de Parfums, to create a unique fragrance which could combine the visual impact of the designers' works with the historic perfumes now gone.
Experts in the field have been involved in the curatorship of a called introducing visitors to the most general aspects of the subject: through the main fragrances, actors, and production techniques used for perfume production since the 18th century. Greek-born and cosmopolitan Curator and Researcher has been appointed to oversee the historic part, whereas curated the section devoted to fragrances and raw materials, besides creating a new fragrance for each historic brand.
Finally, a special pavilion hosted the section an imaginative showcase of different bottles designed by renowned designers inspired by the shapes which will contain the fragrance of the future. Participants included
a role she shares with distinguished female leaders, including Nobel Peace Prize winners Shirin Ebadi and Jody Williams , female business executives and writers. A unique platform for women to discuss nutrition, sustainability and empowerment, the program was developed in collaboration with the Ministry of Foreign Affairs and International Cooperation in accordance with Arnoldo and Alberto Mondadori Foundation.
press@beopenfuture.com