Mobile Video Revenue to Reach $25 Billion by 2021

Click here for the report: http://sa-link.cc/19K

Photo - http://photos.prnewswire.com/prnh/20160630/385493

The report sizes the worldwide market for mobile video users and revenue on phones and tablets across major regions, from 2010-2021. Mobile video revenue is broken out by business model, including sell-through, rental, subscription and advertising funded.

Wei Shi, Analyst, Wireless Media Strategies noted, "The strongest growth in mobile video revenue will come from advertising-funded content as advertisers look to catch up with the increasing quantity of video consumption. Advertising spending on mobile video will grow at a 28 percent CAGR in the next five years."    

Social platforms with audience scale, like Facebook, Twitter, WeChat and others are increasingly looking to video to increase user engagement rates while reducing churn, but will offer potential for monetization in future.

Nitesh Patel, Director, Strategy Analytics, added, "Despite growing video consumption on mobile devices, advertiser expenditure on mobile video has yet to catch-up with this growth. Furthermore, new modes of mobile video services such as live streaming platforms like Periscope and Facebook Live are focused on building audience before revenue.  Currently, social networks have launched live video streaming as a tool to increase user engagement and to extend the time spent by users while inside of social networks, but we expect direct monetization to follow."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

European Contact: Wei Shi, +44 1908 423627, [email protected]

US Contact: David Kerr, +1 617 6140720, [email protected]

Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b