Red Dot Award 2016 / Design Award for the BORGWARD BX7

     (Photo: http://photos.prnewswire.com/prnh/20160330/349326 )

The Red Dot Award's panel of top-level judges, which included the U.S. product designer Chris Bangle and the shoe designer Jimmy Choo, was impressed by the BORGWARD BX7's reinterpretation of the ideals of the company's legendary founder, Carl F. W. Borgward. The judges especially pointed out the brand's typically high design quality and outstanding design features, such as the OCTAGON radiator grille, with its legendary diamond-shaped brand logo, and the wing line design, which quotes a variety of wing profiles. "We are decoding BORGWARD's original design DNA and transferring it to the present day," said Roland Sternmann, BORGWARD Global Executive Design Director.

"We are, of course, also implementing our principle of 'Modern Tradition' in the vehicle's interior. We are uniting traditional automotive craftsmanship with ultra-modern technology to create a luxurious wellness ambience," added Benjamin Nawka, Chief Designer of the BORGWARD Design Team in Stuttgart. This design philosophy becomes especially apparent in the contrast between the high-quality, precious materials and the various innovative components, such as the central 12.3-inch media touchscreen.

Following its entry into China, India and other emerging markets, BORGWARD plans to launch the BX models on the German market as well within the next two years. In Europe, the German automaker will exclusively market plug-in-hybrids and all-electric vehicles.

Cross reference: Picture is available at AP Images (http://www.apimages.com) and http://www.presseportal.de/nr/115998/

Further information:
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany        

Marco Dalan
Head of Global Communications
Telephone: +49-711-365-10-1041

Jlona Scherer
Assistant Head of Product Communications
Telephone: +49-711-365-10-1044