Classic Ajax logo returns permanently

Ernst Boekhorst, Chairman of the Board of Directors, adds: "The 125th anniversary feels like a very fitting moment to give the logo back to the club, the fans, and ourselves. We are delighted to make such a contribution."

The return of the classic logo will be celebrated today in a sold-out Johan Cruijff ArenA, where the Ajax Legends will face the Real Madrid Legends. The kick-off is at 3:30 pm. The classic logo will officially be visible starting in season 2025/2026. From that moment, the logo will be gradually implemented across all of the club's expressions.

Note for Editors

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Photo of the classic logo reveal outside of the Johan Cruijff ArenA. Bringing back the classic logo symbolizes this commitment to the Ajax DNA and serves as both a tribute to our rich history and an inspiration for the future. The return of the classic logo will be celebrated today in a sold-out Johan Cruijff ArenA, where the Ajax Legends will face the Real Madrid Legends (kick-off is at 3:30 pm). It marks the start of the celebrations of Ajax' 125th anniversary on March 18. The classic logo will officially be visible starting in season 2025/2026. From that moment, the logo will be gradually implemented across all of the club's expressions.

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