Sport
Classic Ajax logo returns permanently
Ernst Boekhorst , Chairman of the Board of Directors, adds: "The 125th anniversary feels like a very fitting moment to give the logo back to the club, the fans, and ourselves. We are delighted to make such a contribution."
The return of the classic logo will be celebrated today in a sold-out Johan Cruijff ArenA, where the Ajax Legends will face the Real Madrid Legends. The kick-off is at 3:30 pm . The classic logo will officially be visible starting in season 2025/2026. From that moment, the logo will be gradually implemented across all of the club's expressions.
AFC Ajax has a press kit available for media relations. You can access it via this link . The visual materials available there are free of charge and royalty-free. The press kit will be updated throughout the day.
Photo of the classic logo reveal outside of the Johan Cruijff ArenA. Bringing back the classic logo symbolizes this commitment to the Ajax DNA and serves as both a tribute to our rich history and an inspiration for the future. The return of the classic logo will be celebrated today in a sold-out Johan Cruijff ArenA, where the Ajax Legends will face the Real Madrid Legends (kick-off is at 3:30 pm ). It marks the start of the celebrations of Ajax' 125th anniversary on March 18 . The classic logo will officially be visible starting in season 2025/2026. From that moment, the logo will be gradually implemented across all of the club's expressions.