Football and art come together in the first NFT exhibition of its kind

Ithra, a cultural bridge between Saudi Arabia and the rest of the world, channels the world's passion for football into its infatuation with the arts as the world comes together for the World Cup. The exhibition melds the man-made with the machine-made, and combines art, sport and technology in an innovative fashion.

It features the work of 32 emerging and established artists, each tasked with creating a piece representing their country and using their respective team's jersey colors. After each match, the AI-powered algorithm combines the artists' creations with match statistics to generate unique pieces that represent each game. The collection will be a unique set of pieces presented as NFTs – non-fungible tokens. These cryptographic assets are based on blockchain technology, and created in a process similar to cryptocurrencies.

From Strike to Stroke includes artists who have never created NFTs and NFT artists who had not worked within traditional fine art.

"The passion shared by football fans for the love of the beautiful game can be tangential to the passion shared by art aesthetes," said Dr. Shurooq Amin in her curator's brief to the exhibition. "By connecting 32 artists from both the traditional and digital arenas, Ithra not only bridges the gap between Web2 to Web3, and between football and art, but furthermore between human and machine, as the artists collaborate with AI generation technology to create unique NFTs that combine art, football and technology."

Visit www.striketostroke.com.

Images and exhibition catalogue can be found here.

For more information on Ithra and its programs, visit www.ithra.com.

Photo - https://mma.prnewswire.com/media/1961775/Ithra_World_Cup_NFTs.jpg

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