If retailers and brands don't keep up with technological change in 2022, they will fall behind, Amplience predicts

As we start another Peak and look towards 2022, he points out that, as well as the need for responsive content, there are four further key factors that will drive change:

"As we have emerged out of the pandemic, we have seen a growing urgency from Chief Data Officers and eCommerce decision makers to accelerate their digitalization projects," commented James Brooke. "In 2022 this will pick up momentum as brands realize they must investigate and adopt modern technology that allows them to compete. They need support from experts who can specify solutions that will help them deliver data and insight-driven customer experiences, not just today, but long into the future. If they don't move forward in the year to come, they will quickly get left behind."

About Amplience

Amplience powers digital-first brands and retailers with the freedom to do more. Our low-code CMS, DAM and Digital Experience Management platform allows more than 350 of the world's leading brand teams to manage content, not code. The result is a rapid ROI for our clients who are delivering data and insight-driven customer experiences that drive deeper, more valuable customer relationships. Amplience supports the industry's transition to Microservice, API-first, Cloud and Headless (MACH) technologies, is MACH certified and an executive member of the MACH Alliance.

For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit www.amplience.com.

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