Arte e Cultura
Betty Crocker Sets New GUINNESS WORLD RECORDS™ for the "Largest Mug Cake Mosaic" in Celebration of Saudi Arabia's 88th National Day
To celebrate the momentous and delightful occasion of Saudi Arabia's 88 National Day, a new Guinness World Records™ title was set yesterday by Betty Crocker , the leading brand of dessert mixes from General Mills for baking the in collaboration with Panda Retail Company, the leading grocery retailer in the region.
(Photo: https://mma.prnewswire.com/media/748437/Betty_Crocker_GUINNESS_WORLD_RECORDS.jpg )
The bake-off for the new Guinness World Records title for the was unveiled yesterday at Al Andalus Mall in Jeddah , measuring 112 square-meters with approximately 19,600 Betty Crocker mug cakes. It took 30 bakers almost 8 hours to create the marvelous cake and decorate it by 1900 Betty Crocker cake frosting tubs that represented the Saudi 88th National Day design on top of it before Guinness World Records adjudicator, Ahmed Jamal Jaber , officially confirmed it as the ever.
"We are proud to be able to garner a GUINNESS WORLD RECORDS™ title for the 2 year consecutively, and we would like to congratulate the Custodian of the Two Holy Mosques His Majesty King Salman Bin Abdulaziz Al Saud and His Royal Highness Crown Prince Mohammed Bin Salman and all the people of Saudi on their 88 National Day. The idea of baking the marks our appreciation and admiration to the remarkable achievements of the Saudi nation as we are strongly committed to support the dreams and ambitions of the Saudi Youth," said Ali Shaikh , Commercial Director General Mills in the Middle East .
To conform with Guinness World Records guidelines, the had to meet specific requirements set by the organization. The mosaic had to measure 112 square meters or above in order to break the Guinness World Records title. The event was attended by General Mills and Panda executives, as well as by Guinness World Records officials.
Mr. Hosam Alqurashi , Chief Commercial Officer of Panda said: "It was a great pleasure to us to be able to celebrate this precious occasion of the 88 Saudi National day, with one of our special partners. We would like to felicitate the Custodian of the Two Holy Mosques His Majesty King
Salman Bin Abdulaziz Al Saud and His Royal Highness Crown Prince
Mohammed Bin Salman and all citizens and residents of
Saudi Arabia , wishing them immense success and prosperity. This also coincides with our celebration of Panda's 40 anniversary as the leading Saudi retailer in the region. We also would like to acknowledge
Betty Crocker's contribution to celebrate the kingdom's grand occasion wishing them more success for the years to come."
After the record was confirmed, the cake was distributed to visitors at Al Andalus Mall and also was delivered to a non-profit organization "Saudi Food Bank" to spread joy and create some festivity for all.
It deserved an impressive indulgence as a contribution to the local community to rejoice this splendid occasion.
Betty Crocker prides itself on redefining simplicity and ease of baking world renowned desserts. The brand that makes baking easy and quick for everyone in effortlessly simple steps, launched recently a highly innovative mug cake. Available in three indulging flavors, chocolate, blueberry and brownie, Betty Crocker Mug treats satiate diverse palates and require only one minute to be microwaved at the comfort of one's home.
Betty Crocker had proudly succeeded last year to set a GUINNESS WORLD RECORDS™ title for baking the ever which measured 16 square-meters and weighed 733 Kilos with approximately 15,000 Betty Crocker marble cake mixes.
Betty Crocker ; one of the biggest names in the world of baking and is a brand name and trademark of General Mills, the 'Fortune 500' company. Its roots indicate it as an invented persona, which has successfully developed into a cultural icon. The current image of Betty Crocker is actually a combination of 75 real-life women of diverse backgrounds and ages that represent the true
Betty Crocker .
Today the brand is a global household name with strong presence in the Middle East & North Africa region for over 50 years and has gained the recognition of being the most prestigious baking brand and a symbol of trustworthy expertise. Since then Betty Crocker has evolved from being just a trademark.
Today women across the region relate to it as their personal baking consultant. With its long history of innovation, Betty Crocker has become a true legend and a symbol of togetherness for friends and family.