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Global Escape Room Market to Reach $31.00 Billion, by 2032 at 14.8% CAGR: Allied Market Research
The global escape room market is driven by factors such as increase in demand for genuine, increase in usage of escape room by corporate group, development of new and innovative escape room themes, and individual adventure experiences by the global consumers. However, the limited capacity and scalability for escape room businesses restricts market growth. Moreover, the expansion of escape room facilities into new markets and locations offers new opportunities in the coming years.
Development of new and innovative escape room themes
Based on type, the small theme room (2 to 4 people) segment dominated the market in 2022 accounting for nearly half of the market share and is expected to dominate the market during the forecast period. owing to growth in popularity as a type of amusement and social activity in recent years. Many small-themed escape rooms have adapted to the digital world by producing online copies of their real-world rooms, allowing players to enjoy the experience without leaving their homes. The COVID-19 outbreak has hastened this tendency, resulting in numerous escape room enterprises switching to digital products to stay afloat. The medium theme room (5 to 8 person) segment is projected to manifest the highest CAGR of 15.7% from 2023 to 2032,
On the basis of the end user, the corporate groups segment dominated the market in 2022 accounting for nearly two-fifths of the market share and is expected to maintain its dominance during the forecast period. Corporate organizations have been instrumental in the expansion of the escape room business, accounting for a sizable amount of the industry's income. Many businesses have recognized the importance of adopting team-building activities to increase teamwork, problem-solving, and cooperation, and escape rooms are an exciting and difficult approach to accomplish these goals. However, friends' segment is expected to showcase the fastest CAGR of 16.3% from 2023 to 2032.
Based on region, Asia-Pacific held the highest market share in terms of revenue in 2022, accounting for nearly three-fifths of the global escape room market revenue and is likely to dominate the market during the forecast period. With the increasing population, westernization, and high interest in trying unique products and services, China has witnessed to be the largest market for escape rooms in Asia-pacific as well as in the global scenario. As more individuals seek distinctive and enjoyable travel experiences, there is a rise in interest in adventure travel and outdoor leisure activities, which is driving the market expansion in the Asia-Pacific region. Moreover, North America would cite the fastest CAGR of 16.4% during the forecast period.
The report provides a detailed analysis of these key players in the global escape room market. These players have adopted different strategies such as acquisition, partnerships, and new product launches to increase their market share and maintain dominant shares in the market. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.
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