New State of Video Report Finds 84% of Consumers Will Watch Video Ads on Their Favorite Website to Access Desired Content

Overall, the report found that consumers are willing to participate in a clear value exchange; despite the industry's ongoing concerns around privacy and ad fatigue, consumers are watching video ads and they are willing to exchange data for access to video content. In addition, and despite assumptions that social media is the only destination for online video, the research reveals that publishers account for a large portion of video viewing and purchasing. 

Key Takeaways:

Consumers are Watching Video and Video Ads

Viewers Want Entertainment and News from Publishers

Viewers are Happy to Share Data To Access Desired Video Content

While Social Remains a Video Destination, More Consumers are Turning to Publishers for Video Content

Contextual Alignment Can Increase Engagement

Viewers Prefer to Watch With Sound and Click-To-Play

"By understanding how and what viewers want to consume, publishers and advertisers can deliver the types of video content that engages consumers and drives real value for all parties," said Jenn Chen, CRO and president of Connatix. "Knowing that most consumers prefer to see ads related to their interests, and that consumers are more likely to watch ads that are about topics they just consumed can help publishers and advertisers supercharge their video content strategies. Our hope is that this report will empower the buy and sell sides with the insights they need to tap into the power of online video."

To view the report, visit: https://connatix.showpad.com/share/HKrdzn4MY0gPnSTqgC4zx 

About Connatix
Connatix is a video technology company that powers the world's stories with effortless, empowering, and inspiring solutions. Through a proprietary full-stack platform, Connatix helps publishers deliver, monetize, analyze and create video, while providing advertisers with premium video inventory and precise Deep Contextual™ targeting. Sitting at the forefront of innovation, Connatix leverages the power of AI to optimize revenue and ensure relevancy, efficiency and scale across campaigns.

Connatix currently works with 350+ publisher groups across thousands of sites and leading brands and agencies. The private equity-backed business has been named an AdExchanger Programmatic Power Player for two consecutive years and included on the Inc. 5000 list of the fastest growing companies for three consecutive years. Founded in 2014, Connatix is headquartered in New York City and continues to expand its global footprint with offices in London, Cluj-Napoca, and Tel Aviv. 

CONTACT: Cassady Nordeen, [email protected]

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