Salute e Benessere
XIAOHONGSHU Shines at VOGUE Business Global Beauty Summit
The summit featured Chujing, Head of Personal Care Department at XIAOHONGSHU, alongside over 100 global brand executives and marketing specialists from prestigious international companies such as LVMH Beauty, Kering Beauty, Estée Lauder, L'Oréal, P&G, Unilever, and Coty. Together, they discussed strategies to tap into and leverage local markets in the face of global trends, sparking new inspirations in BPC solutions and driving the global growth of brands.
Themed " ", the summit brought together key industry leaders, including ; ; and These executives engaged in a dynamic discussion about the rapidly evolving consumer demands in today's BPC industry. They also explored strategies to help both domestic and international companies maximize their potential in the fast-changing market.
As consumer demand for beauty products continues to evolve, many BPC brands are focusing on how to anticipate and capitalize on emerging consumer trends to drive business growth. The 2024 China Beauty Industry White Paper released by XIAOHONGSHU identifies eleven key trends that are shaping the future of the beauty sector. . The new trends are gaining momentum on XIAOHONGSHU, positioning the platform as a leader in the BPC industry and creating new opportunities for brands.
Based on these pillars, XIAOHONGSHU has segmented Groom & Bloom lifestyle seekers into six major groups, providing fresh insights into the future growth and optimization of the BPC industry.
For wellness seekers, life revolves around maintaining a set trajectory with an increasing awareness of the deep connection between physical beauty and overall well-being. They pursue , viewing beauty and skincare not just as a daily routine but also as a ritual of .
Trendy Explorers are individuals, primarily in the initial phases of their growth, who are keen on experimenting with diverse looks. They explore and discover their by trying different styles. Additionally, they draw inspiration from traditional culture, showcasing their unique oriental beauty in the scenarios.
Members of the Delicate Princess group are detail-oriented individuals, primarily unmarried and in the light-mature age. They have highly specific skincare needs, aspiring to embrace a lifestyle of .
Predominantly unmarried, this group focuses on adapting to and advancing their careers while navigating the initial stages of their professional lives. They are actively learning and practicing beauty and skincare techniques, with a focus on as well as .
The Elite group is focused on building personal influence and expanding career possibilities as they ascend the career ladder. Their primary BPC needs revolve around .
Trend Setters are individuals actively exploring new interests, typically childless and in the career advancement stage. They seek BPC products that incorporate .
By analyzing the unique motivations of various user demographics, XIAOHONGSHU's Top 20 Lifestyle Groups enable brands to gain a deep understanding of consumers' real lifestyles and consumption characteristics. This insight facilitates an efficient alignment of users, needs and products. The different Groom and Bloom groups not only drive new trends in the BPC industry but also offer fresh marketing insights to brands.
As a natural seeding ground for brands, XIAOHONGSHU significantly influences users' purchasing decisions. With its unique community ecology and effective seeding capability, the platform enables BPC brands to unlock countless marketing possibilities. To promote quality growth within the BPC industry, XIAOHONGSHU aids brands in optimizing their marketing efforts by providing them with a three-step marketing approach encompassing efficient seeding, brand enhancement, and comprehensive conversion.
During the product seeding phase, brands can quickly and profoundly impact their core audience through XIAOHONGSHU's distinctive . This model facilitates the expansion beyond the initial target demographic, enabling brands to rapidly unleash their potential and effectively .
With its authentic and diverse content, XIAOHONGSHU has increasingly become a vital platform for user searches. serves as a crucial marketing hub within the search realm, enhancing the conversion of content seeding by facilitating a deep connection between the target audience and the brand. Moreover, stands out with its relatable topics, refined aesthetics, diverse content, and comprehensive resource support, all of which help brands quickly expand target audience and amplify marketing efforts. In addition, brands can leverage XIAOHONGSHU's three conversion paths— —to expedite the purchasing decisions of users and shorten the journey from interest to transaction.
Participating in the VOGUE Business Global Beauty Summit represents a significant step in XIAOHONGSHU's efforts to expand its influence in the global BPC market. As a premier marketing platform for international BPC brands entering the Chinese market, XIAOHONGSHU remains committed to collaborating with more partners within the industry to stay at the forefront of emerging trends. Together, they will explore innovative marketing strategies and seek out the keys to quality growth.
View original content: https://www.prnewswire.co.uk/news-releases/xiaohongshu-shines-at-vogue-business-global-beauty-summit-302189681.html